Lead Generation & Campaign Execution
Digital Campaigns: Plan and run paid ads on platforms like Meta (Facebook and Instagram) and Google to capture student interest.
Content Creation: Design engaging posts, reels, and ad copy using tools like Canva to promote study destinations.
Inquiry Conversion: Track incoming leads and coordinate with internal counseling teams to turn prospective student queries into enrollments.
Outreach & Institutional Events
School & College Visits: Conduct informational presentations at high schools, coaching centers, and universities.
Educational Fairs: Represent the consultancy at study abroad expos, seminars, workshops, and webinars.
Partner Coordination: Build relationships with international universities and local educational agents for joint promotional activities.
Market Research & Analytics
Competitor Tracking: Research emerging trends in overseas education, popular destination countries, and competitor strategies.
Performance Reporting: Monitor website traffic, SEO performance, and campaign metrics using tools like Google Analytics to optimize future budgets.