Marketing Executive

JOB DESCRIPTION

Field Marketing Executive

Company: Relax Saloons Personal Care Private Limited
Brand: R Saloons & Spa Booking App
Location: Hyderabad, Telangana
Employment Type: Full-Time
Experience: 1–6+ Years
Qualification: Graduate
Salary: ₹20,000 – ₹32,000 per month (In-Hand)
Industry: Beauty, Wellness, Salon & Spa Technology

About R Saloons

R Saloons is a beauty and wellness booking platform connecting customers with trusted salons, spas, wellness centres, skin & hair clinics and other personal-care businesses.

We are looking for an energetic and result-oriented Field Marketing Executive to join our growing team in Hyderabad. The role will involve on-ground marketing, salon & spa partner acquisition, customer acquisition, local brand promotions, events, BTL activities and market development.

The ideal candidate should enjoy meeting people, building relationships, visiting businesses and converting opportunities into measurable business results.

Key Responsibilities

1. Field Marketing & Brand Promotion

• Plan and execute offline marketing and field marketing campaigns across Hyderabad.

• Conduct BTL activities at apartments, IT parks, colleges, offices, malls, events and high-footfall locations.

• Promote the R Saloons brand, mobile app, offers and services.

• Distribute promotional materials, QR codes, flyers, coupons and marketing collateral.

• Execute local-area campaigns to increase brand awareness and app downloads.

2. Salon & Spa Partner Acquisition

• Identify and visit potential salons, spas, wellness centres, skin & hair clinics and beauty businesses.

• Explain R Saloons' platform, Partner App, CRM and business benefits to prospective partners.

• Generate leads and convert prospects into registered partners.

• Conduct partner onboarding and assist businesses with the initial setup.

• Build and maintain strong relationships with salon and spa owners/managers.

• Achieve weekly and monthly partner acquisition targets.

3. Customer Acquisition

• Conduct local customer acquisition activities.

• Promote referral programs, launch offers, coupons and promotional campaigns.

• Generate app downloads, registrations and bookings through field activities.

• Organise apartment/community activations and corporate/customer engagement campaigns.

• Track leads generated from each campaign and measure conversions.

4. Events & BTL Activities

• Coordinate and execute promotional events and brand activations.

• Manage stalls, kiosks, promotional counters and local events.

• Coordinate with vendors, promoters, designers and other external partners.

• Ensure marketing materials and promotional assets are available on time.

• Capture leads and customer/partner information during events.

5. Market Research

• Conduct regular market visits to understand local beauty and wellness businesses.

• Collect competitor information, pricing, offers and promotional activities.

• Identify new business opportunities and potential partner locations.

• Provide feedback about customer preferences and market trends.

• Prepare basic daily/weekly market reports.

6. Digital & Social Media Support

• Support local digital marketing campaigns and promotions.

• Coordinate with the internal marketing team for Instagram, Facebook and YouTube campaigns.

• Capture photos/videos from field activities, partner onboarding and events.

• Support creation of short-form content such as Instagram Reels, Stories and promotional videos.

• Help maintain and strengthen the R Saloons brand image across social channels.

7. AI & Marketing Tools

• Use basic AI tools to support marketing research, content ideas, campaign planning and reporting.

• Use tools such as ChatGPT and other AI/marketing platforms for productivity.

• Maintain basic knowledge of digital marketing, social media and marketing analytics tools.

Key Performance Indicators (KPIs)

The candidate will be evaluated based on measurable business outcomes, including:

• New salon/spa partners acquired

• Qualified leads generated

• Partner conversion rate

• Customer registrations/app downloads

• Bookings generated through campaigns

• Field visits completed

• BTL activities executed

• Event leads and conversions

• Campaign ROI and lead quality

• Local brand awareness and market coverage

Candidate Requirements

• Minimum Graduate in any discipline.

• 1–6+ years of experience in field marketing, sales, business development, BTL marketing, FMCG, retail, beauty/wellness or a related industry.

• Experience in salon, spa, beauty, wellness, hospitality, retail or local-business sales will be an advantage.

• Excellent verbal communication and interpersonal skills.

• Comfortable travelling within Hyderabad for field visits.

• Strong negotiation and relationship-building skills.

• Target-oriented and self-motivated.

• Good knowledge of local Hyderabad markets.

• Basic knowledge of Google Workspace, Excel, social media and digital marketing tools.

• Basic understanding of AI tools such as ChatGPT is preferred.

• Creative approach to marketing and problem-solving.

• Ability to work independently as well as with a team.

• Two-wheeler and valid driving licence will be an advantage.

What We Offer

• ₹20,000 – ₹32,000 in-hand salary per month

• Performance-based incentives

• Career growth opportunities

• Opportunity to work with a growing BeautyTech / Personal Care Technology company

• Exposure to sales, marketing, business development and digital marketing

• Opportunity to work directly with salon, spa and beauty business owners

• Training and on-the-job learning

• Growth into Senior Marketing Executive / Marketing Manager / Area Manager roles based on performance

Preferred Candidate Profile

We are looking for someone who is:

Energetic • Confident • Target-Oriented • Creative • Good Communicator • Relationship Builder • Field-Savvy • Tech-Friendly

If you enjoy meeting people, visiting businesses, building partnerships and creating real-world marketing impact, this role is for you.

Apply Now

Join Relax Saloons Personal Care Private Limited and help build the next-generation beauty & wellness ecosystem with R Saloons.

Location: Hyderabad
Employment: Full-Time
Salary: ₹20,000 – ₹32,000 In-Hand + Incentives
Experience: 1–6+ Years
Qualification: Graduate

• It is a Full Time Marketing job for candidates with 1 - 6+ years Experience.