Marketing Executive

Position: Performance Marketing Executive

Job Summary:
The Performance Marketing Executive is responsible for planning, executing, and optimizing multi-channel digital marketing campaigns to drive measurable results, including lead generation, pipeline growth, and ROI. The role integrates ABM strategies, performance marketing, lifecycle campaigns, and analytics, targeting high-value accounts in selected geographies and across multiple platforms (Google, Meta, LinkedIn, YouTube, etc.).

Key Responsibilities:

• Plan, create, and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms.

• Define ICPs and segment audiences for precise targeting.

• Develop ad copy, creatives, and landing pages in collaboration with content and design teams.

• Implement A/B testing for ads, creatives, and landing pages to optimize CTR, lead quality, and conversion rates.

• Design and execute ABM campaigns targeting high-value accounts and key decision-makers.

• Work with sales teams to identify target accounts and align campaign messaging.

• Create account-specific campaigns including ads, email sequences, and personalized landing pages.

• Measure ABM engagement and pipeline contribution from targeted accounts.

• Support lead nurturing campaigns using email automation, remarketing, and content workflows.

• Track lead quality, engagement, and movement through the sales funnel.

• Coordinate with CRM (HubSpot, Salesforce) to capture lead sources, behavior, and campaign attribution.

• Implement Google Analytics, Tag Manager, UTMs, and conversion pixels for precise tracking.

• Monitor campaign KPIs (CPL, ROAS, CTR, conversion rate, account engagement).

• Generate weekly/monthly reports with actionable insights for performance improvements.

• Optimize campaigns based on data, audience behavior, and ABM engagement.

• Align paid campaigns with organic efforts (SEO, content marketing) for maximum impact.

• Collaborate with content teams to ensure landing pages, blogs, and social posts support campaigns.

• Coordinate with regional teams for localization and cultural relevance in key markets.

• Define and manage campaign budgets across platforms and geographies.

• Monitor cost per lead (CPL) and return on ad spend (ROAS) to maximize efficiency.

• Ensure campaigns are delivering measurable ROI and business impact.

• Stay updated on paid media trends, ABM platforms, ad technologies, and competitor strategies.

• Test emerging platforms and new ad formats to discover untapped opportunities.

• Suggest innovative strategies to improve engagement, pipeline, and conversions.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or related field.

• 2–5 years of experience in performance marketing, preferably B2B and ABM campaigns.

• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other paid channels.

• Experience with ABM tools, email automation, CRM (HubSpot, Salesforce), and lead nurturing workflows.

• Strong analytical skills: comfortable with dashboards, Google Analytics, Tag Manager, and Excel/Sheets.

• Knowledge of SEO, CRO, and marketing automation is a plus.

• Strong communication, reporting, and teamwork skills.

  •PLEASE APPLY ONLY IF YOU CAN COMMUTE TO KALHER, THANE.

  Interested candidates may send their CVs at rmthr@rminingtools.com
  

• It is a Full Time Marketing job for candidates with 2 - 5 years of experience.