Marketing Executive

Job Description – Offline Marketing

Executive (Clinics)

Location: Mumbai (Borivali West / Ghatkopar East / Andheri West)

Experience: 1–2 years in offline/field marketing

Role Summary

We are looking for a proactive and driven Offline Marketing Executive to increase clinic

footfall through impactful on-ground activities. The role involves executing society medical

camps, corporate desk-drives, pamphlet drops, local partnerships, and other BTL activations

across our clinic catchment areas.

Key Responsibilities

● Camp & Event Execution:

Plan, set up, and manage society health camps, RWA activities, senior citizen groups,

and corporate wellness desks. Handle permissions, logistics, and on-site lead capture.

● Lead Generation:

Achieve weekly/monthly lead targets. Ensure accurate data entry and timely handover

to tele-calling for appointment booking.

● Local Partnerships:

Build and maintain relationships with gyms, yoga studios, chemists, diagnostics centers,

housing societies, and community leaders to secure recurring activity slots.

● Pamphlet & BTL Operations:

Execute area-wise pamphlet drops, standees, posters, and kiosk placements. Track

reach, response, and ROI.

● Territory Mapping:

Identify high-potential pockets (within 3–5 km radius) using footfall patterns, societies,

and offices. Maintain a structured activity calendar.

● Compliance & Brand Standards:

Ensure brand guidelines, patient consent protocols, and basic medical camp

hygiene/SOPs are followed.

● Reporting:

Submit daily activity reports (DAR), including leads generated, cost per lead (CPL),

photos, and outcomes. Participate in weekly reviews with Marketing & Clinic Ops teams.

Targets & KPIs

● Qualified leads per week & conversion to appointments

● Show-ups and first-visit conversions attributed to activities

● Number of activities executed per week (societies/corporates/partnerships)

● Cost per lead (CPL) and ROI by activity type

● Partner/society re-booking rate

Must-Have Skills

● 1–2 years in offline/field marketing, BTL, promotions, or event execution

● Strong coordination, negotiation, and problem-solving skills

● Comfortable with fieldwork, including weekends/early/late slots when required

● Basic Excel/Google Sheets proficiency; WhatsApp/Photos for activity documentation

● Hindi/English proficiency; Marathi knowledge preferred

Nice to Have

● Experience in healthcare, wellness, or retail activations

● Familiarity with catchments in Western/Central Mumbai

● Two-wheeler preferred (conveyance as per policy)

What We Offer

● Fixed salary + performance-based incentives (qualified leads & appointments)

● Training on clinic SOPs & patient communication

● Fast-growth environment with clear monthly targets and strong support from Marketing &

Clinic Ops teams

• It is a Full Time Marketing job for candidates with 0 - 5 years of experience.

More about this Marketing Executive job

1. What is the eligibility criteria to apply for this Marketing Executive job?
   Ans: The candidate should be 12th Pass and above and above with 0 - 5 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹25000 - ₹30000 per month that depends on your interview. It's a Full Time job in Mumbai.
3. How many working days are there for this Marketing Executive job?
   Ans: This Marketing Executive job will have 6 working days.
4. Are there any charges applicable while applying or joining this Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Marketing Executive job and during the employment with the company, i.e., PRAVAAYU HEALTHCARE PRIVATE LIMITED.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Marketing Executive role?
   Ans: There is an immediate opening of 5 Marketing Executive at PRAVAAYU HEALTHCARE PRIVATE LIMITED
7. Who can apply for this job?
   Ans: Only Male candidates can apply for this Marketing job.
8. What are the timings of this Marketing Executive job?
   Ans: This Marketing Executive job has 09:00 सुबह - 06:00 शाम timing.