Marketing Executive

Job Title: Marketing Executive

Job Summary

We are seeking a results-driven and process-oriented Marketing Executive with 2–4 years of experience in B2B lead generation, CRM management, and sales pipeline development. The ideal candidate will play a key role in building and nurturing a strong lead funnel for our AI-based video analytics products and solutions (ANPR, intelligent traffic systems, industrial video intelligence, etc.). You will work closely with sales, digital, and content teams to attract, qualify, and track high-quality leads across multiple channels.

Key Responsibilities

• Lead Generation & Prospecting

  • Identify and qualify potential B2B clients through market research, LinkedIn, events, email campaigns, and inbound sources

  • Build and maintain a database of target accounts across industries such as Smart Cities, Manufacturing, Traffic Enforcement, Logistics, and Retail

• CRM & Pipeline Management

  • Manage, update, and maintain lead information and sales activities in the CRM system (e.g., HubSpot, Zoho, Salesforce)

  • Create and optimize workflows for lead tracking, follow-ups, and nurturing

  • Monitor the lead funnel and provide weekly reports on MQLs, SQLs, conversions, and pipeline health

• Campaign Support & Coordination

  • Collaborate with the digital marketing team on targeted campaigns to drive engagement and lead capture

  • Assist in the creation of email templates, landing pages, and outreach sequences

  • Coordinate with sales and product teams to ensure qualified leads are followed up on promptly

• Analytics & Reporting

  • Generate dashboards and campaign performance reports to measure ROI and recommend improvements

  • Track KPIs such as lead-to-demo ratio, cost per lead, and channel performance

Required Skills & Qualifications

• 2–4 years of experience in B2B marketing, demand generation, or CRM operations

• Hands-on experience with CRM tools like HubSpot, Zoho, Salesforce, or equivalent

• Strong analytical and communication skills

• Familiarity with digital marketing channels (LinkedIn, email automation, lead magnets, paid ads)

• Ability to work cross-functionally with sales, product, and digital teams

• Experience in technology, SaaS, or AI/analytics domain is a strong plus

• Bachelor's degree in Marketing, Business, Communications, or a related field

Nice to Have

• Exposure to video analytics, surveillance, or edge AI tech

• Working knowledge of tools like Google Analytics, LinkedIn Sales Navigator, or outreach automation platforms

• It is a Full Time Marketing job for candidates with 2 - 4 years of experience.

More about this Marketing Executive job

1. What is the eligibility criteria to apply for this Marketing Executive job?
   Ans: The candidate should be Graduate and above and above with 2 - 4 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹25000 - ₹34000 per month that depends on your interview. It's a Full Time job in Bangalore.
3. How many working days are there for this Marketing Executive job?
   Ans: This Marketing Executive job will have 5 working days.
4. Are there any charges applicable while applying or joining this Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Marketing Executive job and during the employment with the company, i.e., NEXILIS ELECTRONICS INDIA PRIVATE LIMITED.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Marketing Executive role?
   Ans: There is an immediate opening of 1 Marketing Executive at NEXILIS ELECTRONICS INDIA PRIVATE LIMITED
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Marketing job.
8. What are the timings of this Marketing Executive job?
   Ans: This Marketing Executive job has 09:00 सुबह - 06:00 शाम timing.