· Work closely with doctors to: Plan video topics Guide them on content formats .
Ensure compliance (no misleading claims, ethical communication)
· Be able to extract content from conversations, not depend on scripts alone
· Stay updated with Instagram/Reels trends, hooks, and formats
· Adapt trends to healthcare in a sensitive and relevant way
· Experiment with new formats while maintaining brand credibility
· Support campaign execution (health day campaigns, awareness days, launches)
· Track performance of content (reach, engagement, saves, shares etc.)
· Identify whats working and suggest improvements