Marketing Executive

Qualification

• Bachelor's degree in Marketing, Business Administration, Hospitality, or a related field (preferred).

• Minimum 1 year of experience in Marketing or the Hospitality/F&B industry. Freshers are not eligible.

• Good command of English and Hindi (written and verbal).

• Working knowledge of AI tools, WhatsApp Business, Google Business Profile (GMB), Canva, MS Excel, and social media platforms.

Required Skills

• Excellent communication and customer relationship management skills.

• Strong understanding of digital and offline marketing.

• Proficiency in Canva or other basic graphic design tools (Photoshop is an added advantage).

• Knowledge of AI tools such as ChatGPT and AI-powered review management tools.

• Good analytical skills with hands-on experience in MS Excel (Pivot Tables, Charts, Basic Formulas, Growth Analysis).

• Creative mindset with a strong sense of design and colour combinations.

• Knowledge of social media trends, reels, captions, hashtags, and audience engagement.

• Strong problem-solving, multitasking, and time management skills.

Key Responsibilities

Customer Feedback & Reputation Management

• Respond to Google reviews using AI tools while maintaining a professional brand tone.

• Monitor ratings and customer feedback across Google, Zomato, Swiggy, PetPooja, WhatsApp, email, and other platforms.

• Escalate customer complaints to the concerned department and ensure timely resolution.

• Communicate with dissatisfied guests until proper issue closure.

• Maintain and update the Guest Recovery Tracker.

Sales Analysis & Reporting

• Review Daily Sales Reports (DSR).

• Prepare weekly and monthly sales performance reports.

• Analyze customer feedback and sales trends.

• Identify slow-selling, high-profit, and low-profit menu items.

• Recommend offers, combos, upselling opportunities, and menu improvements.

• Monitor marketing ROI and prepare weekly/monthly reports for management.

Digital Marketing

• Manage Instagram, Facebook, YouTube, Google Business Profile, and WhatsApp Business.

• Plan and publish regular posts, reels, stories, and engagement content.

• Execute WhatsApp marketing campaigns and maintain customer databases (Name, Contact Number, Birthday, Anniversary, etc.).

• Ensure consistent online brand presence across all digital platforms.

Graphic Designing & Content Creation

• Design festival creatives, promotional posters, menu flyers, standees, QR displays, banners, and event materials.

• Create marketing content for offers, campaigns, and special occasions.

• Develop staff training materials including posters and short educational videos.

Marketing Campaigns

• Plan and execute seasonal and festival campaigns such as Diwali, Holi, Navratri, New Year, Valentine's Day, Monsoon, Christmas, etc.

• Organize and promote events including karaoke nights, live music, and special celebrations.

• Coordinate food photoshoots and basic in-house photography.

• Capture event photos/videos and publish them promptly on social media.

Offline Marketing

• Plan and execute local marketing activities including pamphlet distribution, standees, promotional events, and branding activities.

• Coordinate with singers, performers, keychain makers, and other promotional vendors.

• Ensure all marketing materials are updated and displayed properly.

Business Development & Partnerships

• Build partnerships with nearby gyms, salons, colleges, hostels, offices, and local businesses.

• Develop lunch package tie-ups with corporate offices and institutions.

• Coordinate with marketing agencies, influencers, designers, photographers, and other external vendors as the single point of contact.

Competitor Analysis

• Monitor competitor pricing, promotions, offers, and marketing activities.

• Suggest marketing improvements based on competitor analysis and market trends.

Internal Coordination

• Coordinate with kitchen, service, operations, and management teams for promotional activities.

• Prepare and maintain a monthly marketing calendar.

• Submit weekly and monthly performance reports to management.

• Maintain and utilize customer databases effectively for marketing campaigns and customer retention.

• It is a Full Time Marketing job for candidates with 1 - 4 years of experience.