About Luar:
Luar Beauty is a premium beauty brand that is slated to launch early next year. We are looking for candidates who are highly passionate about the beauty world.
We are looking to hire a Marketing Executive based in Mumbai.
This role will include ideating and generating content for all projects, websites, improving social media interaction by conceptualising creative concepts and campaigns, driving engagement, creating content calendars, etc. We seek talent with immense passion and a drive to grow with the brand.
Job Description:
Plan, manage and handle all digital marketing for Luar, including SEO, SEM, email marketing, and all social media channels
Create and manage content for Luar's social media, emails, and other forms of digital communication
Work with our performance marketing agency to audit campaign performance, ensure optimal campaign structure, and employ latest practices to continually optimise and drive performance
Write content for all collateral around paid ads, email and product launches (PDP, PR releases, physical product and packaging copy)
Brainstorm new strategies to message both new and existing products
Coordinate and strategise with the PR team on how to increase brand awareness
Curate, strategise and execute influencer partnerships
Planning and executing new marketing strategies to drive user growth and ensure community building
Communicate with target audiences and build customer relationships
Stay up-to-date on current marketing trends, and much more!
Educational Qualifications, Experience & Skills:
Bachelor's/ Master's Degree in Business Management, Marketing or Mass Communication
Excellent communication (both written and verbal) & content writing skills
Excellent knowledge of the usage of social media channels to improve Luar's online presence and customer engagement
Overall 2-3 years of experience in planning and implementing marketing strategies along with customer relationship management. (Freshers will be given a chance on a case-by-case basis)
Must be able to prioritise, multitask and work under tight deadlines in a fast-paced environment
Proficient with MS Office, Canva and CRM software