**Job Title:**
**Marketing Executive – Performance Marketing** **Location:**
Indirapuram, Uttar Pradesh (Work from Office)
**Company:**
Acharya Ganesh – Astrology Services
**Experience Required:**
2–3 Years
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**Job Overview:**
We are looking for a results-driven **Performance Marketing Executive** to plan, execute, and optimize paid marketing campaigns. The ideal candidate should have hands-on experience in digital advertising platforms and a strong understanding of lead generation and campaign performance metrics.
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**Key Responsibilities:**
* Plan and execute **paid marketing campaigns** across Google Ads (Search, Display, YouTube)
* Manage **end-to-end campaign lifecycle**
* Drive **lead generation and customer acquisition** through paid channels
* Monitor and optimize key metrics like **CPA, ROAS, CTR**, etc.
* Conduct **A/B testing** for creatives, ad copies, and landing pages
* Analyze campaign performance using tools like **Google Analytics & Ads Manager**
* Identify new growth opportunities across **channels, audiences, and funnels**
* Manage and optimize **remarketing and retargeting campaigns**
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**Required Skills & Qualifications:**
* 2–3 years of experience in **performance/paid marketing**
* Hands-on experience with **Google Ads and Meta Ads platforms**
* Strong understanding of **conversion funnels and lead generation strategies**
* Experience with analytics tools (**Google Analytics, GTM preferred**)
* Good understanding of **landing page optimization**
* Data-driven mindset with strong **analytical skills**
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**Additional Details:**
* Industry: Astrology / Services
* Employment Type: Full-time
* Work Mode: Work from Office