Marketing Executive

Key Responsibilities:

• Promote oncology services, cancer care programs, and specialty treatments to increase patient footfall

• Conduct field visits to doctors, oncology clinics, diagnostic centers, corporates, and community partners

• Develop targeted marketing plans for oncology OPD/IPD growth, screening camps, and awareness drives

• Coordinate oncology-focused health camps, cancer screening events, CME programs, and outreach activities

• Manage marketing for Ayushman Bharat and TPA-related services, ensuring patient awareness and increased utilization

• Liaise with Ayushman/TPA desks to track patient inquiries, approvals, and scheme-related promotions

• Manage digital marketing efforts including oncology content, website updates, and social media campaigns

• Maintain relationships with referral doctors, NGOs, patient support groups, and healthcare partners

• Track daily/weekly patient inquiries across oncology and Ayushman/TPA categories and prepare performance reports

• Support branding activities including brochures, banners, and oncology service promotions

• Collect patient feedback and coordinate with departments for service improvements

Skills Required:

• Strong communication and presentation skills

• Understanding of oncology services and hospital operations

• Knowledge of Ayushman Bharat, TPA processes, and patient scheme workflows

• Ability to conduct field marketing and meet targets

• Basic knowledge of digital marketing and healthcare campaigns

• Good networking and relationship-building skills

• Proficiency in MS Office

• It is a Full Time Marketing job for candidates with 3 - 5 years of experience.