key Responsibilities:
Plan and execute digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
Manage SEO activities including keyword research, on-page & off-page optimization, and backlink strategies.
Handle social media accounts: content posting, engagement, and performance tracking.
Run paid ad campaigns (PPC, display, remarketing) and monitor ROI.
Develop and manage email marketing campaigns, newsletters, and automation flows.
Track website analytics and campaign performance using Google Analytics and other tools.
Coordinate with designers and content writers for creatives and ad copies.
Stay updated with digital marketing trends, tools, and competitor activities.
Prepare weekly/monthly reports on campaign performance and suggest improvements.