Marketing Executive

Key Responsibilities
1. Sales & Revenue Growth
• Support daily sales initiatives at assigned kiosks
• Assist in executing upselling, combo promotions, and add-on strategies
• Track sales performance by SKU, category, and location
• Help improve Average Order Value (AOV) and repeat purchases
• Coordinate with operations teams to ensure promotions are executed correctly on-ground

2. On Ground & Local Marketing
• Plan and execute local marketing activities (flyers, sampling, society activations, office outreach)
• Support new kiosk launches and seasonal campaigns
• Coordinate with vendors for printing, branding, and promotional material
• Collect competitor intelligence (pricing, offers, menu positioning)

3. Digital & Performance marketing support
• Assist in managing social media activities (content coordination, local posts, offers)
• Support WhatsApp, CRM, or loyalty campaigns (using a combination of Petpooja & Reelo)
• Track campaign performance and customer responses
• Work with design/agency partners for creatives and offers

4. Customer Insights & Feedback
• Collect and analyze customer feedback at kiosks
• Identify gaps in menu, pricing, service, or communication
• Share actionable insights with sales, marketing, and product teams

5.Reporting & Analytics

• Prepare daily/weekly sales and marketing reports.

• Track campaign ROI, footfall changes, and conversion trends.

• Assist senior management in data-backed decision making.

6.Learning and Cross-Functional Exposure

• Rotate across sales, operations, and marketing functions.

• Learn QSR unit economics, contribution margins, and pricing logic.

• Support special projects related to growth, expansion, brand building.

Required skills-

• Strong communication and interpersonal skills.

• Strong interest in F&B, QSR, retail and consumer brands.

• Comfortable with field work and on-ground execution.

• Basic understanding of marketing concepts and sales funnels.

• Analytical mindset with working knowledge of Excel/Google sheets.

• High ownership, energy, and willingness to learn.

• Ability to work collaboratively and proactively in a team environment.
  

• It is a Full Time Marketing job for candidates with 1 - 3 years of experience.