Marketing Executive

Job Description: Medical Field Marketing Executive

Company Name: Akshara Enterprises
Job Title: Medical Field Marketing Executive
Location: Bengaluru, Karnataka
Experience Required: 1–2 Years
Salary: Approximately ₹3 LPA
Employment Type: Full-Time
Job Function: Field Marketing & Business Development

About the Role

Sri Shankar Enterprises is looking for a proactive and result-oriented Medical Field Marketing Executive to promote the company's medical and healthcare-related products or services, develop strong relationships with healthcare professionals, and identify new business opportunities.

The ideal candidate should have good communication and convincing skills, be comfortable with field visits, and have the ability to build professional relationships with clients. This role is suitable for candidates who enjoy meeting people, exploring new markets, and contributing directly to business growth.

Roles & Responsibilities

1. Field Marketing & Promotion

   • Visit hospitals, clinics, diagnostic centres, medical stores, and other relevant healthcare establishments to promote the company's products or services.

   • Explain product features, benefits, and usage information to potential customers.

   • Conduct regular field visits to increase brand awareness and generate business opportunities.

2. Client Relationship Management

   • Build and maintain professional relationships with doctors, healthcare professionals, hospital administrators, pharmacists, and other relevant decision-makers.

   • Follow up with existing clients to maintain business relationships and encourage repeat business.

   • Address client queries professionally and coordinate with the internal team to resolve issues.

3. Lead Generation & Business Development

   • Identify potential customers and new business opportunities within the assigned territory.

   • Generate leads through field visits, networking, referrals, and direct interactions with prospective clients.

   • Convert potential leads into customers and work towards achieving assigned sales and marketing targets.

4. Market Research & Competitor Analysis

   • Understand market requirements, customer preferences, and competitor activities.

   • Identify new hospitals, clinics, medical stores, and other potential business locations.

   • Share market feedback and customer insights with the management team.

5. Sales Support & Follow-ups

   • Explain product pricing, availability, and other relevant details to prospective customers.

   • Follow up on enquiries, quotations, orders, and prospective business opportunities.

   • Coordinate with the sales and operations teams to ensure smooth customer service and timely order processing, wherever applicable.

6. Reporting & Target Achievement

   • Maintain records of daily field visits, customer interactions, leads generated, and follow-up activities.

   • Submit regular reports on marketing activities and business development progress.

   • Work towards achieving assigned monthly sales, lead generation, and customer acquisition targets.

Required Skills & Qualifications

• Any graduate with relevant experience in medical field marketing, healthcare sales, or pharmaceutical marketing.

• 1–2 years of relevant work experience in field marketing or sales, preferably in the medical or healthcare sector.

• Strong communication, interpersonal, negotiation, and convincing skills.

• Ability to establish and maintain relationships with healthcare professionals and clients.

• Good understanding of field sales, lead generation, and customer relationship management.

• Self-motivated, target-oriented, and capable of working independently.

• Willingness to travel locally for regular field visits.

• Basic knowledge of MS Excel and reporting is preferred.

Preferred Candidate Profile

• Candidates with prior experience visiting hospitals, clinics, pharmacies, diagnostic centres, or other healthcare establishments.

• Candidates who understand the medical sales and marketing environment.

• Individuals who are confident in meeting new clients, promoting products or services, and converting leads into business.

• Candidates who can manage field activities effectively and work towards business growth targets.

Compensation & Benefits

• Annual CTC: Approximately ₹3,00,000 per annum (₹3 LPA).

• Experience: 1–2 years.

• Employment: Full-time opportunity.

• Opportunity to develop expertise in medical field marketing, healthcare client management, and business development.

Ideal Candidate

We are looking for someone who is enthusiastic about field marketing, comfortable interacting with healthcare professionals, and capable of building lasting client relationships. The candidate should be proactive, confident, and focused on generating leads, expanding the customer base, and supporting the company's business growth.

• It is a Full Time Marketing job for candidates with 1 - 2 years of experience.