A Naukri Group company
LoginHire Local Staff
A Naukri Group companyLoginHire Local Staff
20,000 - 30,000 /month
Inorvia Global Tech Private Limited
Field job
Gachibowli, Hyderabad
2 - 6+ years Experience in Marketing
Full Time
The Field Marketing Lead is responsible for driving brand visibility, customer engagement, and lead generation through on-ground marketing initiatives. This role combines strategic planning with hands-on execution to deliver impactful campaigns across regions.
Key Responsibilities
Campaign strategy – Design and execute field marketing campaigns aligned with business goals.
Brand activation – Organize events, roadshows, and promotional activities to boost brand awareness.
Market research – Analyze customer behavior and competitor activities to refine strategies.
Team leadership – Manage field marketing teams and coordinate with vendors/agencies.
Budget management – Allocate and track campaign spend effectively.
Performance tracking – Measure ROI, leads generated, and campaign effectiveness
Skills Required
Strong strategic planning and execution abilities
Excellent communication and interpersonal skills
Proven event management experience
Ability to negotiate with vendors and partners
Creative mindset with customer focus
