Key Responsibilities
Plan, create, execute, and monitor bulk email marketing campaigns.
Manage and maintain email databases and mailing lists.
Prepare email campaign content, subject lines, and basic marketing copy.
Create and manage email campaigns using email marketing/bulk mailing platforms.
Schedule campaigns based on target audience and campaign requirements.
Monitor key email marketing metrics such as:
Open Rate
Click-Through Rate (CTR)
Bounce Rate
Unsubscribe Rate
Delivery Rate
Analyze campaign performance and prepare basic reports.