Email Marketing:
Email marketing's role is to directly engage, nurture, and convert customers by sending targeted messages for sales, brand building, and loyalty, acting as a cost-effective way to guide prospects through the buyer's journey, drive website traffic, and gather feedback.
What skills are required for email marketing?
Skills Required:
• Proven work experience with email marketing atleast 2+ years of experience or LinkedIn paid service.
• Excellent written communication and copywriting skills.
• Hands-on experience with HTML and content management systems.
• Knowledge of SEO/SEM, Google Analytics, and the latest digital marketing trends.
• Critical thinker and creative.
• Bachelor’s degree in Marketing or any related field.
• Email personalization
• Customer segmentation
• Writing skills
• Analytics and optimization
• Attention to detail