Industry: FMCG - Food Products (D2C Brand)
Salary Range: INR.3,60,000 – INR.4,20,000 LPA
Employment Type: Full-Time, Permanent
Roles and Responsibilities:
1. Online Catalog Management
Ensure menu and product catalog hygiene across all e-commerce platforms.
Update product listings, descriptions, pricing, and availability.
Regularly audit online catalogs to identify and resolve bugs or inconsistencies.
2. E-Commerce Platform Operations
Handle operations on platforms like Amazon, Shopify, Big Basket, Swiggy Instamart,
Blinkit, and others.
Liaise with platform points of contact (POCs) to align on promotions, campaigns, and
strategies.
Coordinate with platforms to resolve technical or operational issues promptly.
3. Sales and Performance Optimization
Meet and exceed sales targets through data-driven strategies and promotions.
Formulate and execute marketing strategies to boost product visibility and increase sales.
Research and on board new e-commerce portals to expand the brand’s digital footprint.
Analyse sales trends, identify gaps, and optimize listings for maximum visibility and
conversion.
4. Customer Coordination
Address and resolve customer queries and complaints across e-commerce platforms.
Collaborate with customer service teams to enhance the buying experience and build
customer loyalty.
Implement strategies for improving customer satisfaction and online reviews.
5. Logistics and Order Fulfilment
Coordinate with production, warehousing, and logistics teams to ensure seamless order
fulfilment.
Track and resolve issues related to order delays, returns, and cancellations.
Monitor inventory levels to prevent stock outs or overstocking.
6. Online Reputation Management
Monitor and manage the brand’s online reputation across all platforms.
Respond to customer feedback and reviews professionally and promptly.
Work with the marketing team to implement strategies for maintaining a positive brand
image.
7. Data Analysis and Reporting
Use tools like Excel to analyse sales data, customer trends, and platform performance.
Generate and present weekly and monthly performance reports.
Provide actionable insights to optimize campaigns and product placements.
8. Collaboration and Coordination
Work closely with internal teams, including marketing, production, warehousing, and
logistics.
Partner with digital media teams to develop promotional campaigns for e-commerce
platforms.
Stay updated on the latest trends in the e-commerce landscape and implement best practices.
Desired Candidate Profile:
Experience: Minimum 2 years in e-commerce operations, preferably in FMCG or D2C
sectors.
Platforms Expertise: Hands-on experience with Amazon, Shopify, Swiggy Instamart,
Flipkart, and similar platforms.
Skills:
Strong proficiency in Microsoft Excel for data analysis and reporting.
Excellent organizational and multitasking abilities.
Strong communication skills for internal and external coordination.
Analytical mind-set to identify trends and formulate data-driven strategies.
Education: Bachelor’s degree (B.B.A/B.M.S or equivalent preferred).
Key Skills:
E-Commerce Management: Online catalog management, platform operations, order
fulfilment.
Digital Marketing: Campaign planning, lead generation, promotional strategies.
Customer Relationship Management: Handling customer queries, feedback, and reputation
management.
Data Analysis: Sales performance tracking, trend analysis, and reporting.
Logistics Coordination: Inventory and order flow management.