E-commerce Marketing Executive

1. Job Overview

Brandtisers Media is looking for an experienced and result-oriented E-Commerce Executive to manage marketplace accounts, product listings, online advertising campaigns and e-commerce operations. The candidate should have practical experience in product catalog management, marketplace advertising, SEO and online sales growth across multiple e-commerce platforms.

2. Roles & Responsibilities

A. E-Commerce Marketplace Management

• Manage seller accounts on Amazon, Flipkart, Meesho, Myntra and other e-commerce platforms.

• Handle daily marketplace operations and account maintenance.

• Monitor seller account health, performance and policy compliance.

• Manage product pricing, availability and promotional activities.

• Resolve marketplace account and operational issues.

B. Product Listing & Listing Management

• Create, upload and manage product listings across e-commerce marketplaces.

• Write SEO-friendly product titles, descriptions, bullet points and specifications.

• Upload product images, pricing, SKUs and product attributes.

• Conduct keyword research to improve product visibility and search rankings.

• Manage product variations, categories and catalog updates.

• Handle bulk product uploads using Excel sheets and marketplace templates.

• Resolve inactive, suppressed, blocked and rejected listing issues.

• Identify and fix catalog errors and missing product information.

• Optimize product images and content to improve clicks and conversions.

• Ensure listings comply with marketplace guidelines.

• Analyze competitor listings and maintain catalog accuracy.

C. E-Commerce Ads & Paid Campaign Management

• Create and manage Amazon Sponsored Ads and Amazon PPC campaigns.

• Manage Flipkart Ads and other marketplace advertising campaigns, where available.

• Run Google Ads, Google Shopping Ads and Meta Ads (Facebook and Instagram).

• Conduct keyword research and audience targeting.

• Plan campaign budgets, bidding strategies and advertising objectives.

• Monitor CPC, CTR, CPM, ROAS, ACOS and conversions.

• Optimize advertising campaigns to improve sales and reduce advertising costs.

• Test ad creatives, product images, headlines and campaign strategies.

• Manage retargeting campaigns and promotional offers.

• Prepare advertising performance reports and recommend improvements.

D. E-Commerce SEO & Keyword Research

• Perform keyword research for products and marketplace listings.

• Optimize product titles, descriptions, bullet points and backend search terms.

• Improve organic product rankings and search visibility.

• Analyze competitor keywords, pricing and product positioning.

• Implement SEO strategies to improve product discoverability and conversions.

E. Shopify & Website Store Management

• Manage product catalogs on Shopify and WooCommerce stores.

• Upload products and update descriptions, prices, images and categories.

• Manage website product pages, banners and promotional offers.

• Maintain accurate product information and store content.

• Coordinate with developers for website errors, integrations and technical updates.

• Monitor website performance and conversion opportunities.

F. Sales & Business Growth

• Develop strategies to increase online sales and revenue.

• Identify opportunities for product growth and marketplace expansion.

• Plan discounts, seasonal promotions and marketplace sale campaigns.

• Analyze sales trends, customer behavior and competitor activities.

• Improve conversion rates and product performance.

• Work towards assigned sales and campaign performance targets.

G. Inventory & Order Management

• Monitor stock levels and product availability.

• Maintain inventory accuracy across marketplaces.

• Track orders, cancellations, returns and refunds.

• Coordinate with warehouse, logistics and fulfillment teams.

• Resolve stock discrepancies, pricing issues and order-related problems.

H. Analytics & Performance Reporting

• Prepare daily, weekly and monthly e-commerce reports.

• Track sales, revenue, advertising expenditure and conversion rates.

• Analyze product-level and campaign-level performance.

• Monitor ROAS, ACOS, CPC, CTR and other KPIs.

• Use MS Excel and Google Sheets for reporting and analysis.

• Recommend improvements based on performance data.

I. AI Tools & Automation

• Use ChatGPT and AI tools to create product descriptions, titles and advertising copy.

• Use AI for keyword research, competitor analysis and content optimization.

• Develop creative ideas for product promotions and advertisements.

• Use automation tools to improve reporting and operational efficiency.

3. Required Skills & Technical Knowledge

• Amazon Seller Central and Amazon PPC

• Flipkart Seller Hub and Flipkart Ads

• Meesho Supplier Panel and relevant advertising tools

• Myntra Partner Portal, where applicable

• Product Listing and Catalog Management

• Bulk Product Upload and Listing Optimization

• Marketplace SEO and Keyword Research

• Google Ads and Google Shopping Ads

• Meta Ads Manager (Facebook and Instagram)

• Shopify and WooCommerce

• Inventory, Pricing and Order Management

• MS Excel and Google Sheets

• Google Analytics 4 and Google Merchant Center

• ROAS, ACOS, CPC, CTR and Conversion Tracking

• Canva or similar creative tools

• ChatGPT and AI-powered marketing tools

• Strong analytical, communication and problem-solving skills

4. Experience Required

• Minimum 1–3 years of relevant experience in e-commerce management and marketplace operations.

• Practical experience in product listing, catalog management and listing optimization.

• Hands-on experience with Amazon Seller Central and other marketplaces.

• Experience managing Amazon PPC, marketplace ads, Google Ads or Meta Ads.

• Understanding of e-commerce SEO, keyword research, sales analytics and inventory management.

• Ability to analyze advertising performance and implement optimization strategies.

5. Educational Qualification

• Graduate in BBA, B.Com, Marketing, Business Administration or a related field preferred.

• Relevant e-commerce certifications will be an added advantage.

6. Key Performance Indicators (KPIs)

• Product listing accuracy and catalog quality.

• Timely resolution of listing errors and account issues.

• Improvement in product visibility and organic rankings.

• Growth in online sales and revenue.

• Advertising performance and ROAS improvement.

• Efficient advertising budget utilization.

• Inventory accuracy and timely product updates.

• Timely reporting and achievement of assigned targets.

7. Ideal Candidate Profile

The ideal candidate should have practical experience in managing e-commerce marketplaces, product listings and paid advertising campaigns. They should be capable of handling multiple platforms, optimizing product performance and contributing to business growth through data-driven strategies.

• It is a Full Time Marketing job for candidates with 1 - 2 years of experience.