Digital Marketing Executive

Job Title: Digital Marketing Executive/Social Media Executive

Location: Noida (Onsite)

Work Timings: US Shift – 7:00 PM to 4:00 AM IST

Job Overview:

We are looking for a creative, data-driven, and performance-oriented Digital Marketing professional to join our growing team at Meds Talent LLC. The ideal candidate should have hands-on experience in social media management, paid advertising, and campaign execution, with a strong understanding of branding, lead generation, and audience engagement. This role requires someone who can balance creativity with analytics and execute campaigns aligned with business goals.

Key Responsibilities:

• Social Media & Content Management

• Plan, create, and manage engaging content across social media platforms including LinkedIn, Instagram, Facebook, and others.

• Develop monthly content calendars aligned with branding and marketing objectives.

• Write compelling captions, creatives, and campaign copies to improve engagement and reach.

• Monitor comments, messages, and interactions to maintain brand presence and responsiveness.

• Paid Advertising & Campaign Management

• Plan, execute, and optimize Google Ads and Meta (Facebook & Instagram) Ads campaigns.

• Manage LinkedIn ad campaigns focused on lead generation, employer branding, and recruitment marketing.

• Track performance metrics such as CTR, CPC, conversions, and ROI, and optimize campaigns accordingly.

• Prepare performance reports and share actionable insights with stakeholders.

• Creative Design & Branding

• Design marketing creatives using Canva, Photoshop, or Illustrator for social media posts, ads, banners, and campaigns.

• Ensure visual consistency with brand guidelines across all platforms.

• Collaborate with internal teams to develop creative assets for hiring and branding initiatives.

• AI Tools & Automation (Preferred)

• Use ChatGPT and other AI tools for content ideation, caption writing, ad copy, and productivity enhancement.

• Stay updated with emerging digital marketing tools and trends to improve campaign effectiveness.

• Analytics & Optimization

• Analyze campaign data and social media insights to improve performance and engagement.

• Conduct A/B testing for ads, creatives, and copies to maximize results.

• Identify growth opportunities through data-backed strategies.

Required Skills & Qualifications:

• Proven experience in Digital Marketing / Social Media Marketing.

• Strong knowledge of Google Ads, Meta Ads, and LinkedIn Campaigns.

• Hands-on experience with content creation and social media management tools.

• Proficiency in Canva / Photoshop / Illustrator.

• Understanding of analytics tools such as Google Analytics, Meta Business Suite, or similar platforms.

• Excellent communication, creativity, and time-management skills.

• Ability to work independently in a US-based shift environment.

  What We Offer:

• Opportunity to work with a fast-growing organization.

• Exposure to international markets and US-based campaigns.

• Collaborative and growth-focused work culture.

• Competitive compensation based on skills and experience.

📞8755586481

📧 Email: hr@medstalent.com

• It is a Full Time Marketing job for candidates with 6 months - 3 years of experience.