Digital Marketing Executive

About BLL

Business Leadership League (BLL) is a business leadership and growth platform connecting entrepreneurs, manufacturers, MSMEs, professionals, and business leaders. Since 2019, BLL has been building a community that helps businesses access the right people, opportunities, and visibility through curated business events, leadership conversations, business storytelling, corporate partnerships, and international business initiatives. Our vision is to build BLL into a powerful platform for India's business community, bringing the stories, capabilities, and ambitions of Indian businesses to a wider national and global audience.

We are looking for a Digital Media Strategist who can think like a marketer, tell stories like a creator, and execute like a business owner.

The Role

This is not a routine social media management position. You will be responsible for shaping BLL's digital identity, developing compelling content properties, growing our digital community, and using digital media to support business growth. You will work closely with the founder, leadership team, community, and sales teams to transform BLL's network, events, member stories, and business initiatives into a consistent stream of meaningful digital content.

Key Responsibilities

1. Build BLL's Digital Brand

• Develop and implement a comprehensive digital media strategy aligned with BLL's vision and business objectives.

• Strengthen BLL's positioning as a platform for business leadership, entrepreneur visibility, and growth across LinkedIn, Instagram, YouTube, and Facebook.

• Build a consistent digital presence that attracts entrepreneurs, manufacturing SMEs, business leaders, corporate partners, and institutions.

2. Create Powerful Business Stories

• Identify compelling stories of entrepreneurs, founders, manufacturers, and business leaders within the BLL ecosystem.

• Convert interviews, factory visits, founder journeys, and event interactions into engaging digital content (reels, short videos, carousels, interviews, long-form videos).

• Coordinate with designers, videographers, and internal teams to ensure quality and timely delivery.

3. Develop BLL's Signature Content Series Build recognizable content properties, including:

• Makers of India: Showcasing Indian factories, manufacturing capabilities, products, and entrepreneurs.

• Indian Business Inspiration Stories: Sharing journeys, challenges, and achievements of Indian entrepreneurs.

• Baton Series: Exploring leadership, business succession, family businesses, and generational lessons.

• Global Trust Circle Stories: Highlighting member journeys, expertise, and perspectives.

• Leadership & Business Insights: Turning business conversations, books, industry developments, and leadership lessons into useful content.

• BLL Event Stories: Capturing insights and key moments from roundtables, procurement meets, delegations, and leadership events.

4. Drive Digital Growth & Community Engagement

• Develop monthly content calendars and weekly execution plans to increase reach, engagement, shares, and saves.

• Build relationships with entrepreneurs, industry leaders, associations, and relevant digital communities.

• Encourage BLL members to participate in and amplify digital campaigns.

5. Convert Digital Visibility into Business Opportunities

• Develop campaigns supporting BLL memberships, events, corporate partnerships, and international delegations.

• Work with sales/community teams to generate qualified inquiries through founder stories, member achievements, and event outcomes.

6. Measure, Analyse & Improve

• Track performance across platforms, prepare monthly performance reports, and optimize strategy based on data and audience feedback.

Candidate Profile

• Freshers / maximum 2-3 years of hands-on experience in digital marketing, social media strategy, or content-led brand building.

• Understands the difference between gaining followers and building a relevant business audience.

• Excellent storytelling, copywriting, and content planning skills for LinkedIn (credibility), Instagram, and YouTube (storytelling/discovery).

• Independent, proactive, organized, and comfortable working directly with the founder.

• Curious about entrepreneurship, manufacturing, family businesses, leadership, and the Indian business ecosystem.

• Preferred: Experience with B2B brands, startups, business communities, media platforms, or manufacturing brands. (Note: You need not personally perform every design/video-editing task, but must be capable of directing the work and maintaining quality.)

Key Performance Indicators (KPIs)

• Execution of approved content calendar & content quality/relevance.

• Audience growth, engagement, and visibility generated for BLL members.

• Signature content series development and consistency.

• Qualified inquiries and registrations generated for memberships, events, and partnerships.

• It is a Full Time Marketing job for candidates with 0 - 2 years of experience.