D2C Growth Marketing Manager

We are looking for a hands-on growth marketer who understands how to scale a D2C brand profitably. The ideal candidate should have practical experience in performance marketing, Meta Ads, Google Ads, Shopify, content planning, and marketplace growth.

This is not just an agency coordination or social media management role. You will work directly with the founder and take ownership of marketing execution, revenue growth, customer acquisition, and brand expansion.

## Key Responsibilities

1. Performance Marketing & Paid Advertising

• Plan, launch, manage, and optimise Meta Ads (Facebook and Instagram) and Google Ads campaigns.

• Improve ROAS, reduce customer acquisition costs (CAC), and increase profitable sales.

• Develop and test ad creatives, hooks, offers, audiences, and landing pages.

• Monitor daily ad spend, revenue, CTR, CPC, CAC, conversion rates, and ROAS.

• Identify winning campaigns and scale them while maintaining profitability.

• Coordinate with agencies when required and ensure consistent campaign performance.

2. D2C Website & Shopify Growth

• Manage and optimise the Naturavest Shopify website.

• Improve product pages, landing pages, checkout experience, and website conversion rates.

• Plan product bundles, offers, upselling, cross-selling, and promotional campaigns.

• Identify customer drop-offs and opportunities to increase average order value (AOV).

• Track website performance and recommend data-driven improvements.

3. Content Strategy & Creative Marketing

• Develop a consistent content calendar for Instagram, Facebook, and other relevant platforms.

• Plan performance-focused Reels, UGC videos, influencer content, product demos, and educational content.

• Brief designers, video editors, influencers, and content creators.

• Develop creative concepts and marketing angles that communicate product benefits responsibly.

• Analyse creative performance and continuously improve ad content.

• Ensure consistent brand messaging across all marketing channels.

4. Marketplace Expansion & Management

• Manage and grow Naturavest's presence on Amazon, Flipkart, Tata 1mg, Myntra, Blinkit, Zepto, and other relevant marketplaces.

• Coordinate onboarding and documentation for new marketplaces.

• Optimise product listings, titles, keywords, images, descriptions, and A+ Content.

• Manage marketplace promotions, advertising, pricing, and sales performance.

• Monitor marketplace revenue, inventory coordination, advertising efficiency, and product-level profitability.

• Identify new online sales channels and expansion opportunities.

5. Influencer & Brand Marketing

• Identify and onboard suitable influencers and UGC creators in the health, wellness, fitness, and beauty categories.

• Manage influencer outreach, campaign briefs, deliverables, and performance tracking.

• Build long-term creator partnerships and generate reusable marketing content.

• Plan product launches, seasonal campaigns, and promotional activities.

6. Customer Retention & Growth

• Plan WhatsApp, email, and remarketing campaigns to improve repeat purchases.

• Develop abandoned-cart recovery and customer reactivation campaigns.

• Analyse customer purchase behaviour and identify opportunities to improve retention and lifetime value.

• Coordinate with the customer support team to identify recurring customer concerns and improve the customer experience.

7. Analytics & Reporting

• Prepare weekly and monthly marketing performance reports.

• Track revenue, ROAS, CAC, AOV, conversion rates, repeat purchase rate, and marketplace performance.

• Monitor campaign profitability and identify underperforming channels.

• Present actionable growth plans and results directly to the founder.

## Minimum Qualifications

• Bachelor's degree in Marketing, Business Administration, Commerce, or a related field preferred.

• 2–5 years of relevant experience in digital marketing, D2C growth, or e-commerce.

• Hands-on experience with Meta Ads and a working knowledge of Google Ads.

• Practical experience with Shopify and e-commerce analytics.

• Experience with consumer brands, preferably in health, wellness, beauty, nutraceuticals, FMCG, or supplements.

• Strong analytical, communication, planning, and execution skills.

## Required Skills

• Meta Ads and performance marketing

• Google Ads

• Shopify and conversion rate optimisation

• ROAS, CAC, AOV, CTR, CPC, and sales analytics

• Content strategy and creative testing

• Instagram Reels, UGC, and influencer marketing

• Amazon Seller Central and marketplace operations

• Marketplace onboarding and listing optimisation

• WhatsApp and email marketing

• Excel/Google Sheets and reporting

• Ownership mindset and problem-solving

## Key Performance Indicators (KPIs)

The candidate will be evaluated on:

• D2C revenue growth and profitable customer acquisition.

• Advertising efficiency and improvement in ROAS.

• Website conversion rate and average order value.

• Consistency and performance of new ad creatives.

• Marketplace onboarding, sales growth, and listing performance.

• Influencer campaign execution and content output.

• Repeat purchases and customer retention.

• Quality of reporting, execution, and accountability.

## Who Should Apply?

We are looking for someone who is proactive, analytical, commercially minded, and comfortable working in a fast-growing startup environment. The ideal candidate should be able to turn marketing plans into measurable business results and take ownership rather than wait for instructions.

• It is a Full Time Marketing job for candidates with 2 - 5 years of experience.