Brand Marketing Manager

Manager - Brand Marketing - Marketing - Mumbai - Lower Parel - JM Major Deliverables: Brand Strategy: Support the development and execution of brand and key product campaigns across ATL, BTL and digital channels, and measure campaign effectiveness. Market Research: Develop a deep understanding of core target consumers through qualitative and quantitative research, and track brand awareness, salience and other key brand health metrics. Market Scanning: Monitor market developments, consumer trends and competitor strategies to identify emerging opportunities and inform marketing plans. Annual Events: Support the planning and execution of online and on-ground events, conferences and other brand-led properties. Business Communication: Conceptualize and develop communication and marketing collaterals for business channels, including B2B segments, Wealth Management and Moneyfy. Internal Communication: Develop and execute branding and communication initiatives for internal functions, including HR, Operations and Customer Service. Customer Experience & Brand Consistency: Partner with Digital, Product and Customer Experience teams to deliver a consistent, differentiated and cohesive brand experience across customer journeys. Innovation & Experimentation: Identify and test emerging media, technologies, platforms and innovative marketing solutions; drive experimentation to evaluate their potential and scale successful initiatives. Specialized job competencies: Ability to think, create and drive unique and clutter-breaking campaign ideas, Understanding of Digital Marketing Media Creatives, Media Plan, Lead funnel and Measurement tools Analyze brand performance to determine ROI Work closely with the advertising agencies & ensure deliveries which compare with best in the industry in terms of creatives & execution Ability to work with multiple stakeholders and vendors/agencies Understanding of financial services and its various customer segments, products and services