Brand Marketing Executive - EV & Experiential Marketing

Brand Marketing Executive Function Emerging Mobility Business Unit Pay Band E4 to M2 Role As a Brand Marketing Executive, you'll be a part of EMBU team and will report to the Brand Experience Manager. The role exists to independently plan, execute, and deliver end-to-end integrated marketing campaigns for VIDA, with a strong focus on EV events, experiential activations, and regional market execution. The incumbent will bridge strategy and execution while ensuring consistent, high-impact brand experiences across touchpoints in line with VIDA’s EV positioning. A purpose driven role for you Experiential Marketing & Product Launches: • Conceptualize and execute EV product launches, test ride programs, auto shows, consumer festivals, campus activations, community rides, and lifestyle events. • Translate EV technology, performance, sustainability, and design into immersive brand experiences. • Own the complete event lifecycle including ideation, budgeting, agency briefing, production, logistics, on-ground execution, and post-event evaluation. • Ensure all on-ground executions reflect VIDA’s brand values of innovation, clean mobility, and premium accessibility. Regional Strategy & Hyperlocal Execution: • Drive regional marketing strategies aligned with the national brand narrative. • Adapt campaigns and activations to local market needs and cultural nuances. • Execute offline initiatives including OOH, print, dealer branding, retail experiences, POSM, and hyperlocal activations. • Collaborate closely with regional sales, dealer, and service teams to ensure strong market presence. • Track effectiveness of regional initiatives and optimize based on performance insights. Integrated Campaigns & PR Synergy: • Support execution of integrated campaigns across mainline (print, TVC, radio), digital (social, media buying, performance), PR, influencer, and content. • Work with creative, digital, media, PR, influencer, and production agencies from briefing to rollout. • Ensure consistency of brand voice, messaging, and visual identity across all assets. • Enable PR outcomes through product launches, events, media interactions, leadership visibility, and EV thought leadership narratives. • Integrate on-ground activations with digital amplification and content creation. Stakeholder & Agency Management: • Coordinate with internal teams including product, sales, regional teams, leadership, legal, finance, procurement, and operations. • Manage agency partners across creative, experiential, digital, media, PR, influencer, and production. • Lead agency briefings, reviews, scope finalization. • Own approval workflows and ensure compliance with brand, legal, and internal guidelines. • Identify execution risks and proactively resolve issues. • Represent marketing on-ground during events as a decision-maker. A Day in the life The role exists to independently plan, execute, and deliver end-to-end integrated marketing campaigns for VIDA, with a strong focus on EV events, experiential activations, and regional market execution. The incumbent will bridge strategy and execution while ensuring consistent, high-impact brand experiences across touchpoints in line with VIDA’s EV positioning. Academic Qualification & Experience • Graduate/Post Graduate in any field • 5 - 8 Years of relevant experience in Experiential Marketing and Regional Brand Management (Automotive preferred) Technical Skills/Knowledge • High language Proficiency (English, Hindi), Product Launches, Events, Activation, Zonal & Regional Marketing • Knowledge of different Marketing verticals – Digital, Mainline, BTL, PR, CSR Behavioural Skills • Effective communications • Stakeholder & Partner Management • Proactive navigational skills in large complex environment • Ability to handle multiple projects simultaneously • Planned and Organized What will it be like to work for Hero As the world’s largest manufacturer of motorcycles and scooters for the last 22 years , Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India’s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best. About Hero Headquartered in New Delhi (India), Hero MotoCorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world. Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East. We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision “Be the Future of Mobility” , Hero MotoCorp plans to achieve its next 100 million sales by 2030. We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp’s eight ‘green’ manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1). Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index. In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA , Powered by Hero. VIDA has commenced sales of VIDA V1 – its first EV – in India and plans to launch the product in global markets. We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India’s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp’s Global Corporate Partner. Read more about us. Be with the best. Be your best. Catch-up on all our latest openings . Recruitment assessments – We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process. Experience Level Executive Level