Brand & Content Marketing Executive

Brand & Content Marketing Executive Location: TSIIC Industrial Park, Sultanpur, Hyderabad

Experience: 1–3 years

Employment Type: Full-time

Key Responsibilities

1. Social Media & Content Management

•Manage company's presence across Instagram, LinkedIn, YouTube, Facebook and other relevant platforms •Develop and maintain a monthly content calendar in collaboration with a marketing agency

•Ideate content based on products, customers, trends, campaigns and brand objectives

• Create/coordinate reels, carousels, static posts, stories and videos

• Ensure regular and consistent publishing across platforms

• Repurpose content intelligently across multiple platforms

• Monitor trends, competitors and relevant conversations

2. Content Creation & Shooting We want someone who is comfortable getting their hands dirty and creating content themselves.

• Shoot raw videos using a smartphone/camera

• Create product demos and product-focused content

• Shoot behind-the-scenes, office, team and founder content

• Maintain an organised library of photos, videos and raw content

•Coordinate with designers, editors, photographers and external agencies when required. You don't need to be a professional videographer. We want someone who can take an idea and turn it into usable content.

3. Brand Strategy & Branding

• Understand target customers and competitive landscape

• Support the development of brand positioning and communication

• Develop content pillars and communication themes

• Maintain consistency in brand voice, messaging and visual communication

• Research competitors and identify opportunities to differentiate

• Contribute ideas for campaigns, launches and long-term brand-building initiatives

•Ensure that our communication is aligned with larger vision as we expand into new product categories

4. Marketing Support

• Assist in planning festive campaigns, product launches and promotional campaigns • Develop creative briefs and marketing concepts

• Support influencer and UGC collaborations

• Coordinate with agencies, freelancers, creators and other partners

• Support offline branding and dealer/retail marketing activities when required What We're Looking For We are looking for someone who is:

• Creative and highly proactive

• Naturally curious about brands, advertising and consumer behaviour

• Comfortable creating content themselves

• Good at writing and communicating ideas

• Comfortable working in a fast-moving startup environment

• Willing to experiment, test and learn

• Able to work independently and take ownership

• Has a strong eye for good branding, design and communication

What This Role Is NOT This is not just a social media posting job. We don't want someone whose approach is: “Tell me what to post and I'll upload it.” We want someone who thinks: “What should company be saying? Why should we say it? Who should we say it to? What content can communicate it? Where should we publish it? And how can we make it better?” Your Core Responsibility Make sure company product is present, relevant and consistently building the right brand across every customer touchpoint.

• It is a Full Time Marketing job for candidates with 1 - 6+ years Experience.