Job Summary:
We are looking for a highly experienced and well-connected Senior Marketing Manager with a strong background in government liaisoning and institutional sales, particularly with departments like NBCC, CPWD, PWD and other government bodies.
The ideal candidate should have hands-on experience in furniture, modular solutions, or interior contracting, with the ability to drive business growth through government projects and tenders.
Interested candidates : - 9518659530
Key Responsibilities:
• Develop and execute marketing & sales strategies focused on government and institutional clients
• Handle liaisoning with government departments such as NBCC, CPWD, PWD etc.
• Identify and track tender opportunities (GeM, e-procurement portals, etc.)
• Manage complete tendering process including documentation, pricing, submission, and follow-ups
• Build and maintain strong relationships with key officials, consultants, architects, and contractors
• Drive business development for furniture, modular kitchens, wardrobes, and interior fit-out projects
• Coordinate with internal teams (design, estimation, execution) for project alignment
• Ensure timely closure of deals and achievement of revenue targets
• Monitor competitor activity and market trends in government sector
• Ensure compliance with all government norms, approvals, and documentation
Key Requirements:
• Experience: 7–15+ years in marketing & sales (minimum 4–5 years in government projects)
• Strong experience in dealing with NBCC, CPWD, PWD or similar departments
• Background in furniture, modular interiors, or turnkey interior projects preferred
• Proven track record of winning government tenders/projects
• Excellent networking and liaisoning skills
• Strong understanding of GeM portal, tendering systems, and BOQ preparation
• Good communication, negotiation, and leadership skills
Preferred Qualifications:
• Bachelor’s degree in Business, Marketing, Civil/Interior field
• MBA in Marketing (preferred but not mandatory)
• Existing network with government officials and project consultants
Key Skills:
• Government Liaisoning
• Tender Management (GeM / E-Tendering)
• Institutional Sales
• Business Development
• Negotiation & Relationship Management
• Project Coordination
Additional Value-Add Expectations (Recommended Enhancements):
To make this role stronger and more result-driven, you can also include:
• Experience in high-value project closures (₹1 Cr – ₹50 Cr range)
• Ability to build a government sales team
• Strong hold in vendor registrations & empanelment processes
• Knowledge of billing cycles, certifications, and government payment processes
• Capability to handle multiple projects simultaneously
• Strategic mindset for long-term government business expansion
KPIs / Performance Metrics:
• Number of tenders participated & won
• Total business generated from government sector
• Conversion ratio of leads to projects
• Strength of government network & repeat business
• Timely submission and compliance in tendering
Compensation:
• Best in industry + performance incentives on project closures