Digital Developer

Job Title: Digital Developer – Marketing, CRM
Location: JP Nagar, Bangalore
Experience: 3–5 years
Role Type: Full-time

Role Summary:
End-to-end ownership of digital presence: website development & maintenance, CRM build & automation, digital marketing execution, internal software tools, and technology infrastructure. The candidate must be able to bridge marketing, development, CRM automation, and infrastructure support to create a scalable digital operating system for the business.

Key Responsibilities:

• Build & maintain websites (WordPress/custom stack), landing pages, SEO structure, and performance.

• Configure or build CRM workflows, pipelines, dashboards, and automation (lead capture → nurture → follow-up → reporting).

• Execute SEO, SEM (Google Ads), social campaigns; implement GA4, GTM, Meta Pixel; run email & marketing automation.

• Write scripts/tools, integrate APIs (payment gateways, banking, WhatsApp), automate workflows.

• Manage infrastructure: hosting (AWS/DigitalOcean), DNS, SSL, CDN (Cloudflare), backups, monitoring, security.

Required Skills:

• Frontend: HTML/CSS/JS (React preferred); Backend: Node.js/Python/PHP.

• CMS: WordPress or equivalent.

• CRM: Zoho/HubSpot/custom CRM development.

• Databases: SQL (MySQL/PostgreSQL).

• DevOps: Cloud hosting, Git, deployment pipelines; basic cybersecurity.

• Marketing: Google Ads/Meta Ads, GA4/GTM, SEO tools (Ahrefs/SEMrush), email platforms.

Infrastructure Scope:

• Hosting & server management; domain/DNS/email/SSL; backups & disaster recovery; uptime/speed/security monitoring; vendor coordination.

Preferred Profile:

• Founder-grade generalist who can bridge marketing + development + ops + infrastructure.

• Experience in education/consultancy/fintech businesses.

• Strong documentation, communication, and ownership mindset.

• Strong problem-solving and ownership mindset.

• Ability to work across business and technical teams.

• Detail-oriented with a focus on performance and scalability.

• Comfortable handling multiple systems and integrations.

KPIs:

• Site performance (load time <2s, uptime >99.5%).

• CRM automation coverage (lead capture → follow-up automatised). Campaign ROI & conversion lift.

• Infrastructure reliability (backsups verified, security incidents = 0).

• Measurable improvement in lead generation and conversion rates.

• Reduced manual processes through automation.

• It is a Full Time IT / Software / Data Analyst job for candidates with 1 - 3 years of experience.