CRM Technical Consultant (Junior)

Role Overview

The CRM Manager will be responsible for leading, planning, executing, monitoring, and optimizing customer engagement and retention initiatives across WhatsApp, SMS, Email, and other digital platforms. The role involves analyzing customer data, generating actionable insights, and ensuring campaigns deliver measurable ROI. This position is critical in improving customer retention, enhancing brand loyalty, and driving repeat business.

Key Responsibilities

•             Own and lead the overall CRM strategy and customer engagement roadmap across all communication channels including WhatsApp, SMS, Email, and other CRM platforms.

•             Oversee and manage the end-to-end campaign lifecycle including targeting, content planning, execution, tracking, optimization, and reporting.

•             Lead customer segmentation and personalization strategies in collaboration with marketing, sales, and operations teams.

•             Define, monitor, and report key CRM KPIs and ROI including open rates, click-through rates, conversions, repeat purchases, and retention metrics.

•             Analyze customer data and purchase behavior to identify trends, lifecycle stages, and cross-sell / up-sell opportunities.

•             Design and implement customer loyalty, retention, and win-back strategies to improve customer lifetime value (CLV).

•             Collaborate with the marketing team on seasonal offers, festival campaigns, promotions, and product launches.

•             Continuously test, optimize, and refine campaign strategies to improve effectiveness and performance.

Desired Candidate Profile

•             Education: Graduate or Post-Graduate in Marketing, Business Administration, or a related field.

•             Experience: 3+

•             Strong knowledge of CRM tools and bulk communication platforms such as WhatsApp Business API, SMS gateways, and Email marketing tools.

•             Analytical mindset with the ability to interpret data, generate insights, and present performance reports.

•             Strong communication skills in English; proficiency in Kannada will be an added advantage

• It is a Full Time IT / Software / Data Analyst job for candidates with 1 - 3 years of experience.