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Video Editor Job Description at Imprixxa

About Imprixxa

Imprixxa is a growing Indian brand focused on hand casting kits and creative memory keepsakes that help families preserve meaningful moments in a physical form. Our products are designed for couples, families, babies, siblings, children, and pet lovers who want to turn special memories into something they can keep for years.

From couple hand casting kits and baby hand casting kits to family, sibling, pet paw, and hand & foot casting kits, Imprixxa creates products around memories, relationships, and personal milestones.

Our goal is simple: make meaningful memories tangible.

As Imprixxa continues to grow its online presence, video content has become an important part of how we showcase our products, explain how they work, educate customers, and build the brand on platforms such as Instagram, Facebook, YouTube, and other digital channels.

About the Company

Imprixxa operates in the creative gifting, memory keepsake, hand casting kit, and DIY craft product category.

The brand sells products that allow customers to create detailed 3D casts of hands, feet, and pet paws. These casting kits are designed for different occasions and relationships, including:

• Couple Hand Casting Kits

• Baby Hand Casting Kits

• Baby Foot Casting Kits

• Junior Hand Casting Kits

• Sibling Hand Casting Kits

• Family Hand Casting Kits

• Memory Hand Casting Kits

• Pet Paw Casting Kits

• Pet & Human Casting Kits

• Couple + Baby Hand Casting Kits

• Couple + Baby Foot Casting Kits

• Couple + Baby Hand & Foot Casting Kits

• Couple + Junior Hand Casting Kits

• Family Hand Casting Kits

Imprixxa is focused on building a strong digital-first brand through e-commerce, social media marketing, SEO, product videos, educational content, creator content, and performance marketing.

About the Role

We are looking for a creative and detail-oriented Video Editor who can turn raw footage, product photos, customer videos, and creative concepts into engaging videos for Imprixxa.

This role is ideal for someone who understands short-form video content, Instagram Reels, YouTube Shorts, product videos, social media trends, storytelling, and e-commerce content.

You will work closely with the marketing and creative team to produce videos that don't just look good but also communicate the product clearly and encourage viewers to take action.

Job Title

Video Editor

Department

Marketing & Creative

Location

Pune, Maharashtra

Employment Type

Full-Time

Key Responsibilities

1. Social Media Video Editing

• Edit Instagram Reels, Facebook videos, YouTube Shorts, and other short-form content.

• Create engaging videos based on current social media formats and trends.

• Convert raw footage into polished, engaging content.

• Create videos with strong hooks in the first few seconds.

• Add captions, transitions, sound effects, music, and motion graphics where required.

• Adapt videos into different formats and aspect ratios for different platforms.

2. Product Video Editing

• Create product demonstration videos for Imprixxa hand casting kits.

• Edit videos explaining how the hand casting process works.

• Create product feature videos highlighting kit contents, benefits, and usage.

• Produce videos showing the complete customer journey from opening the kit to creating the final casting.

• Create comparison and educational videos around different Imprixxa products.

3. Advertisement Creative

• Edit video creatives for Meta Ads, Instagram Ads, Facebook Ads, and other digital advertising campaigns.

• Create multiple versions of the same video to test different hooks, messages, and CTAs.

• Understand how video creatives influence clicks, engagement, and conversions.

• Edit UGC-style advertisements and customer testimonial videos.

• Create product-focused videos designed specifically for performance marketing.

4. Content Creation Support

• Work with the marketing team to understand content requirements.

• Suggest video concepts based on products, customer questions, trends, and campaigns.

• Help convert marketing ideas into visual stories.

• Identify opportunities for new Reels, Shorts, product videos, and educational content.

• Maintain consistency in Imprixxa's visual style and brand identity.

5. Video Optimization

• Optimize videos for Instagram, Facebook, YouTube, and other platforms.

• Select appropriate video dimensions, duration, subtitles, thumbnails, and formats.

• Keep videos visually engaging without making them unnecessarily complicated.

• Analyze existing content and suggest improvements based on performance.

Required Skills

The candidate should have good knowledge of:

• Video editing

• Short-form video editing

• Instagram Reels

• YouTube Shorts

• Facebook video content

• Product video editing

• UGC video editing

• Motion graphics

• Basic animation

• Typography

• Color correction

• Audio editing

• Video transitions

• Social media trends

• E-commerce content

Software Skills

Experience with any of the following tools is preferred:

• Adobe Premiere Pro

• Adobe After Effects

• Adobe Photoshop

• Adobe Illustrator

• DaVinci Resolve

• CapCut

• Canva

Strong knowledge of at least one professional video editing software is required.

What We Are Looking For

We are looking for someone who:

• Has a good eye for visual storytelling.

• Understands what makes people stop scrolling.

• Can create strong video hooks.

• Understands short-form content.

• Can edit videos according to a brand's visual identity.

• Pays attention to small details.

• Can work with deadlines.

• Can take feedback and make revisions quickly.

• Is willing to experiment with new content formats.

• Understands that a marketing video needs to achieve a purpose, not just look attractive.

Experience

0–2 years of experience in video editing, social media content creation, digital marketing, or a related field is preferred.

Freshers with a strong portfolio and good editing skills can also apply.

A portfolio of Instagram Reels, YouTube Shorts, product videos, advertisements, or UGC videos will be an advantage.

Education

A degree or diploma in:

• Film & Video Editing

• Mass Communication

• Animation

• Graphic Design

• Digital Marketing

• Multimedia

• Visual Communication

is preferred but not mandatory.

Practical editing skills and a strong portfolio are more important.

Key Performance Areas

The Video Editor will be expected to contribute to:

• High-quality social media videos

• Product demonstration videos

• Reels and Shorts

• Video advertisements

• UGC content

• Customer testimonial videos

• Product launches

• Brand campaigns

• Educational product content

• E-commerce video content

Why Join Imprixxa?

At Imprixxa, you won't be limited to editing the same type of videos every day.

You will get an opportunity to work on e-commerce videos, product storytelling, social media content, UGC advertisements, creative campaigns, and brand-building content.

You will also have the opportunity to see how your videos perform in the real market and understand the connection between creative content, customer attention, engagement, and sales.

Keywords

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How to Apply

Candidates interested in joining Imprixxa can apply by sharing their updated resume and video editing portfolio.

Position: Video Editor
Company: Imprixxa
Location: Pune, Maharashtra
Experience: 0–2 Years
Employment Type: Full-Time
Department: Marketing & Creative

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