Social Media Marketing Intern

Job description:

Job Title: Content & Communication Executive (non teaching)

Location : ECR and T Nagar Campus

About us :

Akshar Arbol International School is a K-12 international school, offering the International Baccalaureate and Cambridge International programmes, in its two campuses at Chennai.

Visit us at https://www.akshararbol.edu.in/

Key Skills Required:

• Photography & Videography

• Video Editing & Content Creation

• Social Media Strategy & Management

• Storytelling & Branding

• Basic Knowledge of International Curriculum (IB, IGCSE, A Levels)

• Analytical Thinking (Social Media Insights)

• Creativity & Trend Awareness

Role Summary:

The Content & Communication Executive is responsible for building and maintaining the school’s brand image through strategic digital content. The role focuses on showcasing the school’s unique learning environment, curriculum, and student outcomes to attract and engage prospective students and parents.

Key Responsibilities:

• Capture and create engaging photos, videos, and reels of classroom activities and school events

• Showcase the school’s student-friendly and unique learning environment through creative storytelling

• Highlight the school’s differentiators and unique features compared to other institutions

• Present and promote the school’s curriculum (IB, IGCSE, AS & A Levels) in an engaging and easy-to-understand manner

• Share student achievements, success stories, and global pathways (higher education and careers abroad)

Stakeholder Engagement:

• Create content that connects with parents and builds trust in the school’s approach

• Highlight student growth, learning outcomes, and classroom experiences for parent visibility

• Support communication that strengthens relationships with the parent community and other stakeholders

Content Planning & Strategy:

• Plan and maintain a structured social media calendar for consistent posting

• Align content with school events, campaigns, and admission cycles

• Ensure timely and relevant content delivery across all platforms

• Manage and publish content across platforms (Instagram, Facebook, YouTube, LinkedIn)

• Monitor and analyze performance metrics (reach, engagement, shares, views)

• Continuously optimize content based on insights, trends, and audience behavior

Key Objective:

To position the school as a modern, student-friendly, and globally focused institution by effectively communicating its environment, curriculum, and student success stories—ultimately driving engagement and increasing admissions.

Tools & Platforms Used:

Instagram, Facebook, YouTube, LinkedIn, Video Editing Tools (Premiere Pro / CapCut), Analytics Tools, Canva, Gsuite.

Think you have what it takes to make brands shine? Apply for our Marketing Intern role today!! Do share your resume @ mgayathri@akshararbol.edu.in

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