Key Responsibility Areas (KRA)
Business Generation
Drive revenue growth for AMC business within existing sectors.
New Sector Development
Identify, develop, and execute business opportunities in new sectors.
Systems & Processes
Develop and implement effective systems, processes, and performance tracking mechanisms.
Strategic Business Direction
Lead marketing initiatives, brand building, and business promotion strategies.
Internal Collaboration
Work closely with internal teams to develop and implement standard operating procedures.
Responsibilities & Duties
1. Business Generation
Identify and develop new sales opportunities through existing networks and new markets
Support the sales team in creating and executing account plans
Ensure achievement of lead generation and revenue targets
Define customer profiles based on analysis of existing clients
Develop sector-wise sales strategies and customer databases
Establish business direction including customer segments, products, and initiatives
Implement self-management systems and processes for business development
Develop performance measurement and review mechanisms
Build and structure teams aligned with business priorities
Drive a strong service and performance culture for enhanced customer value
2. New Sector Development
Identify emerging sectors and evaluate business opportunities
Develop and execute strategies to enter and expand into new markets
3. Systems & Process Development
Design and implement sales processes, training modules, and review mechanisms
Strengthen coordination with the Customer Care team for proactive engagement
Establish systems to measure and improve customer satisfaction
Analyze customer feedback to refine business strategies
Collaborate with Operations to ensure seamless service delivery
Drive initiatives to improve service quality across the customer lifecycle
Implement systems for market intelligence and competitive analysis
4. Strategic Business Direction
Define and execute marketing strategies aligned with business goals
Develop and implement go-to-market plans for services
Monitor effectiveness of marketing initiatives and optimize spend
Build systems to capture market and competitor intelligence
Identify customer needs and service gaps to develop new offerings
5. Internal Collaboration
Work with internal stakeholders to implement SOPs
Coordinate with Operations for service delivery and new service assessments
Collaborate with HR for performance management initiatives
Work with Finance to ensure adherence to contract terms and commercial alignment