Sales Executive

About the Role

Veelo Mobility is expanding its E-Rickshaw battery leasing operations across West Bengal. We are looking for a Sales Executive who has hands-on experience in the E-Rickshaw ecosystem — specifically someone who has worked in sales of spare parts, batteries, or related components, dealing with OEMs, dealers, or distributors. If you understand how the E-Rickshaw parts trade works on the ground in West Bengal and know how to build trust with dealers and customers alike, this role is for you.

Role Definition

•     Building and managing a network of E-Rickshaw batteries dealers and distributors across assigned territories in West Bengal for Veelo's battery leasing product

•     Driving customer acquisition through dealer partners — leveraging existing relationships in the E-Rickshaw parts trade

•     Ensuring 100% completion of the underwriting/onboarding process for every customer

Role Deliverables

•     Identify, approach, and onboard new E-Rickshaw dealers/distributors across West Bengal as Veelo channel partners

•     Explain Veelo's battery leasing model and the Veelo App onboarding process to dealer partners

•     Assist dealers in onboarding end customers (E-Rickshaw operators) onto the Veelo App

•     Support customers on call who face difficulties using the Veelo App while onboarding

•     Explain the Veelo underwriting process to dealers and ensure timely submission of completed underwriting documents to Veelo HQ

Key Measurement Metrics

•     Number of new dealers/distributors onboarded as Veelo channel partners per month

•     Number of customers onboarded by dealers under the Sales Executive's supervision

•     Timely submission of underwriting documents (within defined TAT)

Ideal Candidate Profile

Experience (Must Have)

•     1–4 years of field sales experience in E-Rickshaw spare parts, batteries, or related EV components

•     Prior experience dealing with E-Rickshaw OEMs, dealers, or distributors in West Bengal

•     Demonstrated ability to build and manage a dealer/distributor network on the ground

•     Familiarity with the E-Rickshaw market dynamics, customer profiles, and trade channels in West Bengal

Skills & Attributes

•     Strong communication skills in Bengali; working knowledge of Hindi preferred

•     Comfortable with smartphone-based apps and basic digital tools

•     Self-motivated, target-driven, and able to work independently in the field

•     Willingness to travel extensively within the assigned territory in West Bengal

•     Ability to handle collections conversations and repossession situations professionally

Education

•     Minimum 10+2; Graduate preferred

What Veelo Offers

•     Opportunity to be part of a fast-growing EV mobility company with a clear mission

•     Competitive fixed salary + performance-based incentives

•     Travel allowance for field work

•     Growth path into senior territory management roles as Veelo scales in West Bengal

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