Sales Engineer – Electrical Automation
Job Type: Full-Time
Department: Sales & Business Development
About the Role
We are looking for an experienced Sales Engineer / Automation Sales Executive with strong technical knowledge of electrical automation products and a proven track record in sales. The ideal candidate should be comfortable discussing technical solutions with customers and converting technical requirements into successful sales opportunities.
Key Responsibilities
Generate new business opportunities and develop relationships with industrial customers.
Promote and sell VFDs, PLCs, HMIs, AC/DC drives, control panels, automation products, and related electrical solutions.
Understand customer applications and recommend suitable automation solutions.
Conduct customer visits, product demonstrations, technical discussions, and sales presentations.
Prepare quotations, negotiate with customers, and follow up until order closure.
Maintain regular communication with existing customers and develop repeat business.
Achieve monthly, quarterly, and annual sales targets.
Maintain accurate records of leads, customer interactions, quotations, follow-ups, and closed sales.
Coordinate with the technical and project teams to ensure smooth execution of orders.
Monitor competitors, market trends, and customer requirements.
Required Technical Knowledge
The candidate should have a good working understanding of:
VFD / Variable Frequency Drives
PLC – Programmable Logic Controllers
HMI – Human Machine Interface
Industrial automation and control systems
Motor control and electrical control panels
Basic electrical components and industrial applications
Ability to understand electrical drawings and customer application requirements
Required Sales Experience
Previous experience in B2B industrial sales / electrical automation sales is required.
Proven record of achieving sales targets and closing deals.
Strong customer communication, negotiation, and follow-up skills.
Experience handling the complete sales cycle—from lead generation to order closure.
Candidates should be able to provide a verifiable previous sales record, such as sales targets achieved, revenue generated, number of customers acquired, or major orders closed.
Candidates should also be prepared to discuss their previous sales conversations/customer-handling experience during the interview, while respecting confidentiality and not disclosing sensitive customer information.
Candidate Profile
Technical qualification such as Diploma/B.Tech/B.E. in Electrical, Electronics, Instrumentation, Automation, or a related field is preferred.
2+ years of relevant sales experience preferred.
Strong technical understanding combined with good sales ability.
Confident in speaking with engineers, maintenance teams, purchase departments, and management.
Self-motivated, target-oriented, and capable of working independently.
Willingness to travel for customer visits when required.