Corporate Relationship Management (Core Mandate)
• Identify, approach, and build lasting relationships with key decision-makers at corporates — including procurement heads, purchase managers, and CXO-level stakeholders.
• Develop a strong corporate network through field visits, industry events, business networking forums, and referrals.
• Maintain a structured account management approach — regular follow-ups, relationship reviews, and proactive engagement to ensure repeat business.
• Position the company as a preferred vendor for bulk and recurring procurement needs of corporate clients.
• Negotiate contracts, pricing, and payment terms with corporates ensuring mutual value creation and long-term retention.
• Build institutional relationships with government bodies, PSUs, large enterprises, and SME clusters as applicable.
IndiaMART & B2B Marketplace Sales
• Manage and optimize the company's presence on IndiaMART — keeping catalogues updated, responding to buyer inquiries promptly, and converting leads efficiently.
• Generate and nurture qualified leads from IndiaMART, TradeIndia, and other B2B portals with a focus on bulk-order conversions.
• Maintain a strong response rate and seller rating on platforms to maximize organic lead inflow.
• Track inquiry pipelines from B2B platforms and ensure systematic follow-up until deal closure.
• Analyze platform analytics to identify high-performing product categories and focus sales effort accordingly.
Bulk Sales & Multi-Channel Business Development
• Actively pursue bulk purchase opportunities through distributors, wholesalers, retailers, and institutional buyers across offline and online channels.
• Develop and execute a territory-level sales plan to achieve monthly, quarterly, and annual bulk sales targets.
• Identify and onboard new channel partners, dealers, and resellers to expand geographic reach.
• Coordinate with the supply chain and logistics team to ensure seamless fulfilment of bulk orders.
• Explore alternate B2B channels — trade fairs, industry associations, buyer-seller meets, and direct outreach campaigns.
Pipeline Management & Sales Reporting
• Maintain a well-organized CRM pipeline — log every lead, follow-up, and deal stage accurately.
• Provide weekly sales reports, revenue forecasts, and deal status updates to the Sales Manager.
• Track conversion ratios and identify bottlenecks in the sales funnel for continuous improvement.
• Present monthly business review (MBR) reports highlighting wins, opportunities, and risks.
Quotation, Negotiation & Closure
• Prepare and send accurate commercial proposals, quotations, and proforma invoices for bulk buyers.
• Lead end-to-end negotiation — from initial pricing discussion to final commercial agreement and purchase order receipt.
• Coordinate with internal teams (finance, operations, logistics) for smooth order execution post-closure.
• Ensure timely collection of payments and maintain healthy receivables in corporate accounts.
Market Intelligence & Competitor Tracking
• Stay updated on market trends, competitor pricing, and industry developments relevant to bulk and B2B sales.
• Share market intelligence with the product and management team to guide pricing strategy.
• Attend trade exhibitions, industry summits, and networking events to strengthen market presence.
Key Performance Indicators (KPIs)
KPI Metric >>> Target / Frequency
Monthly Bulk Sales Revenue >>> As per territory target
New Corporate Accounts Acquired >>> Monthly tracking
IndiaMART Lead Response Rate
>>>> (> 90% within 24 hours)
Lead-to-Conversion Ratio >>> Reviewed Monthly
Active CRM Pipeline Value >>> Weekly Update
Corporate Account Retention Rate >>> Quarterly Review
New Channel Partners Onboarded >>> Quarterly