Sales Coordinator – Roles & Responsibilities
Job Summary
We are looking for a proactive and organized Sales Coordinator to manage customer enquiries, coordinate sales activities, handle online and phone orders, prepare quotations and proforma invoices, and ensure timely follow-ups with customers.
Key Responsibilities
Handle customer enquiries received through WhatsApp, phone calls, website, email, and other channels.
Respond to customer enquiries promptly and professionally.
Manage and monitor website enquiries and incoming orders.
Receive, verify, and process customer orders accurately.
Prepare and send quotations to customers as per requirements.
Prepare and send Proforma Invoices (PI) and other required sales documents.
Follow up with customers on quotations, pending orders, payments, and order confirmations.
Maintain regular communication with existing and potential customers.
Coordinate with the internal team regarding order processing, stock/product availability, dispatch, and delivery.
Keep customer and order records updated.
Track pending enquiries and ensure no potential sales lead is missed.
Maintain a proper follow-up schedule and update the status of each enquiry/order.
Coordinate with accounts regarding payment status wherever required.
Handle basic customer complaints and coordinate with the concerned team for resolution.
Assist the sales team in achieving sales targets through effective follow-ups and customer coordination.
Maintain professional relationships with customers and provide a positive customer experience.
Perform other sales coordination and administrative tasks as required.
Required Skills
Good communication and customer-handling skills.
Good knowledge of WhatsApp and email communication.
Basic computer skills and familiarity with MS Excel/Google Sheets.
Ability to prepare quotations, invoices/PI, and maintain sales records.
Strong follow-up and coordination skills.
Good organizational and time-management skills.
Ability to multitask and handle multiple customer enquiries simultaneously.
Should be proactive, responsible, and comfortable speaking with customers over the phone.
Previous experience in sales coordination, customer support, telesales, or order management will be preferred.
Key Performance Areas (KPIs)
Response time to customer enquiries.
Number of enquiries/orders handled.
Timely quotation and PI preparation.
Follow-up completion and conversion of enquiries into orders.
Accuracy of orders and sales documentation.
Customer satisfaction and communication quality.
Proper maintenance of customer and sales records.