• Cultivating solid relationships with major customers to ensure a continuous flow of sales revenue. • Identifying promising prospects through cold-calling, networking, and customer referrals. • Ensuring that all sales administration and customer service activities run smoothly. • Providing overall guidance to newly-recruited Sales Representatives. • Maintaining accurate records of the total number of sales made, potential and existing customers, as well as sales employee performance evaluations. • Assisting newly-recruited or less experienced Sales Representatives in answering technical questions posed by customers. • Analyzing sales metrics to determine whether current sales strategies are effective. • Conducting in-depth research on competitors' products, pricing, and market success to gain insight into customer preferences and interests. Senior Sales Executive Requirements: • Bachelor's degree in business management or administration, marketing, communications, or related field is preferred. • Proven sales management experience. • Proficiency in all Microsoft Office applications as well as Customer Relationship Management (CRM) software. • Strong negotiation and consultative sales skills. • Excellent analytical and problem-solving skills. • Outstanding organizational and leadership skills. • Effective communication skills.