Title: Lead Generation Executive
Experience: 0-3 Years
Location: Pune/WFH
Job Summary: The Lead Generation Executive will be responsible for identifying and qualifying new business opportunities, generating high-quality leads, and contributing to the company’s sales pipeline. The ideal candidate will have excellent communication skills, a strategic mindset, and a passion for building relationships with prospective clients.
Key Responsibilities:
● Research and identify potential leads using a variety of channels, including databases, social media, networking events, and industry-related sources.
● Qualify leads based on company criteria, ensuring they meet the necessary requirements for outreach.
● Reach out to leads through cold calling, email campaigns, social media engagement, and other methods to initiate conversations and generate interest in our offerings.
● Maintain a thorough understanding of the company’s products/services to effectively communicate their value to prospective clients.
● Set appointments and handover qualified leads to the sales team for further engagement and conversion.
● Collaborate with the sales and marketing teams to develop effective lead generation strategies.
● Track and report on lead generation activities, performance, and outcomes using CRM and other tracking tools.
● Continuously evaluate and optimize lead generation processes for improved results.
● Keep up to date with industry trends, competitor activities, and market developments.
Qualifications:
● Proven experience in lead generation, sales, or a related field (B2B).
● Excellent communication skills, with the ability to engage potential clients effectively.
● Strong research and analytical skills, with the ability to identify and target relevant prospects.
● Familiarity with CRM software and lead generation tools.
● Ability to work independently and as part of a team.
● Self-motivated, goal-oriented, and results-driven.
● Knowledge of industry trends and best practices in lead generation.
● Bachelor's degree in Business, Marketing, or a related field.