Job Description: Email Marketing Executive
Job Title: Email Marketing Executive
Department: Digital Marketing / Business Development
Industry: Digital Marketing Agency
Job Overview
We are looking for a proactive Email Marketing Executive with experience in a Digital Marketing Agency to generate international B2B leads for SEO, Website Development, and Mobile Application Development services through manual email marketing and targeted outreach.
Roles & Responsibilities
Generate international leads for SEO, Website Development, and Mobile App Development services.
Research and identify potential international clients from the USA, UK, Canada, Australia, and other target markets.
Find and collect business email IDs of potential clients, business owners, CEOs, and decision-makers.
Perform manual email marketing and send personalized business emails to international prospects.
Build and maintain an accurate database of leads, email IDs, company names, and contact details.
Identify relevant businesses that may require SEO services, website development, or mobile application development.
Write professional email content to introduce company services and generate business inquiries.
Follow up with prospective clients through email to improve response and conversion rates.
Maintain daily records of emails sent, leads generated, responses received, and follow-ups completed.
Coordinate with the sales team to share qualified leads and support business development activities.
Achieve daily, weekly, and monthly email outreach and lead generation targets.
Ensure email lists are relevant and accurate and follow applicable email marketing and data protection regulations.
Required Skills & Qualifications
Previous experience working in a Digital Marketing Agency is preferred.
Experience in manual email marketing, cold emailing, and international lead generation.
Knowledge of SEO, Website Design & Development, and Mobile Application Development services.
Good internet research and data collection skills.
Basic knowledge of email outreach strategies and lead management.
Good written English communication skills.
Ability to work independently and achieve lead generation targets.
Preferred Experience
6 months to 2 years of experience in Email Marketing or Lead Generation.
Experience targeting international clients, especially in the USA, UK, Canada, and Australia.
Key Performance Indicators (KPIs)
Number of relevant business email IDs collected.
Number of personalized emails sent daily.
Number of qualified leads generated.
Email response and inquiry rates.
Timely follow-ups and database maintenance.