. Key Responsibilities
A. Sales & Target Management
Achieve monthly, quarterly, and annual sales targets.
Develop and implement sales strategies to increase showroom revenue.
Monitor daily sales, conversion rates, average bill value, and individual staff performance.
Identify opportunities to increase gold, diamond, bridal, and premium jewellery sales.
Drive repeat business, customer referrals, and upselling opportunities.
B. Team Management & Leadership
Supervise, guide, and motivate the jewellery sales team.
Allocate sales targets and responsibilities to team members.
Conduct regular sales meetings and performance reviews.
Train staff in customer handling, product knowledge, and sales techniques.
Maintain staff discipline, grooming standards, attendance, and professional behaviour.
C. Customer Relationship Management
Ensure excellent customer service and customer satisfaction.
Handle VIP customers, high-value sales, and customer complaints.
Build long-term relationships with existing and prospective customers.
Ensure timely follow-up on customer enquiries and pending orders.
Maintain customer databases and promote repeat purchases.
D. Jewellery Product Knowledge
Maintain strong knowledge of gold, diamond, platinum, and gemstone jewellery.
Understand gold purity, diamond 4Cs, hallmarking, certification, and jewellery pricing.
Explain making charges, discounts, exchange policies, buyback policies, and product features.
Keep the team updated on new collections, designs, and market trends.
E. Inventory & Stock Management
Monitor jewellery stock, tagging, barcodes, and product movement.
Ensure proper handling and security of high-value jewellery.
Coordinate physical stock verification and stock reconciliation.
Report stock discrepancies, damaged items, and inventory issues to management.
Ensure compliance with company policies for stock transfers and jewellery custody.
F. Showroom Operations
Ensure the showroom is clean, organised, and professionally presented.
Monitor opening and closing procedures.
Ensure proper product display, visual merchandising, and price-tag accuracy.
Coordinate with billing, accounts, security, and inventory teams.
Ensure all sales transactions follow company policies and procedures.
G. Reporting & MIS
Prepare and submit daily, weekly, and monthly sales reports.
Analyse target achievement and identify reasons for sales shortfalls.
Track staff-wise performance, customer enquiries, conversions, and pending orders.
Share sales forecasts, market feedback, and competitor insights with management.
3. Required Skills
Strong sales and target-achievement skills.
Excellent communication and negotiation abilities.
Team leadership and staff management.
Strong customer relationship management.
Gold and diamond jewellery product knowledge.
Inventory management and loss prevention.
Computer skills, MS Excel, POS billing, and CRM software.
Problem-solving and decision-making abilities.