KEY RESPONSIBILITIES
Outbound and Inbound Lead Generation
• Proactively identify and target ideal customer profiles (ICPs) across Europe, UK, and India through research on LinkedIn, ZoomInfo, industry databases, and relevant directories — understanding org structure, key decision-makers, buying cycles, and business triggers before reaching out.
• Execute high-volume, high-quality outbound prospecting campaigns via cold calls, personalised emails, LinkedIn outreach, and multi-channel sequences, while also owning the prompt follow-up and qualification of all inbound leads from web forms, demo requests, paid ads, webinars, and partner referrals.
• Craft compelling, tailored outreach messaging that speaks to a prospect's specific pain points around data management, digital commerce, or enterprise platform modernisation.
• Conduct structured discovery conversations to assess fit, urgency, budget authority, and timeline (BANT / MEDDIC or equivalent) and convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs).
• Nurture leads that are not yet sales-ready through a structured follow-up cadence — ensuring no prospect goes cold regardless of whether they originated from an outbound or inbound channel.
• Build and maintain a healthy pipeline across target verticals — eCommerce, manufacturing, retail, FMCG, and enterprise software — and achieve weekly and monthly KPIs including calls made, emails sent, LinkedIn touchpoints, and meetings booked.
• Accurately capture, update, and maintain all lead and prospect activity in the CRM (HubSpot, Salesforce, or equivalent) to ensure full data hygiene and pipeline visibility.
• Collaborate with Marketing on Account-Based Marketing (ABM) campaigns and lead scoring models to amplify outbound reach and prioritise inbound volume across Europe, UK, and India queues.
• Brief Account Executives and Pre-Sales teams with comprehensive handover notes ensuring every qualified opportunity advances with full context.
• Participate in territory planning and TAM definition exercises, and share market intelligence, objection patterns, and competitor insights with the wider sales and marketing team.
WHAT WE'RE LOOKING FOR
Required Qualifications
• 1–4 years of experience in a B2B sales, business development, or SDR/BDR/ISR role — preferably within IT services, SaaS, or enterprise software.
• Proven track record of consistently meeting or exceeding outbound prospecting and pipeline generation targets.
• Strong verbal and written communication skills in English; confident on the phone and in email — no fear of cold outreach.
• Familiarity with CRM systems (HubSpot, Salesforce, Zoho, or similar) and outreach/sales engagement tools (e.g., Outreach, Apollo, Lemlist, or Salesloft).
• Understanding of enterprise technology buying cycles, stakeholder mapping, and the B2B solution sales process.
• Ability to work independently, manage your own time across multiple geographies (including navigating time zone differences for Europe, UK, and India calls), and hit targets without constant supervision.
• Genuine curiosity about technology — you do not need to be a developer, but you should be able to hold a credible conversation about digital transformation, data management, or eCommerce with a CTO or IT Director.
• Strong organisational skills — meticulous about CRM hygiene, follow-up discipline, and pipeline accuracy.