Inside Sales Executive

BMS is running the go-to-market engine for a finance upskilling programme — targeting accountants, finance executives, and SME owners across India. The programme is live, the batch calendar is set, and outreach is underway.

Looking at an Inside Sales Associate who can own the enrolment pipeline from warm lead to confirmed registration. Not a telecaller. Not a lead passer. Someone who can read a prospect’s hesitation, reframe the value, and close the seat — over LinkedIn DM, WhatsApp, email, or a quick call.

What You’ll Actually Do

• Manage daily responses from LinkedIn, email, and WhatsApp outreach — flag warm leads, move cold ones forward

• Run objection-handling conversations independently (price, time, relevance, trust) without escalating every query

• Push prospects through a nurture sequence to the final registration link (Razorpay)

• Coordinate corporate group registrations — invoice/PO conversations, multi-seat confirmations

• Feed weekly pipeline data accurately: contacts reached, responses, warm leads, projected closes

• Work to a hard batch deadline — 30 confirmed seats by registration close, every batch

The Profile We’re Looking For

Must-Have

• 1–3 years of inside sales, enrolment, or BD experience — ed-tech, professional services, or B2B SaaS preferred

• Proven ability to manage multi-touch, multi-channel outreach (LinkedIn DMs, email, WhatsApp) and close independently

• Comfortable selling to both individuals (emotion-led, ROI framing) and business owners (risk-led, team ROI framing) — different conversations, different tone

• Strong written English; can hold a WhatsApp conversation with a CA firm partner and a junior accountant in the same hour, calibrating accordingly

• Organised enough to run a pipeline of 100+ contacts without dropping follow-ups

Strong Plus

• Prior experience selling finance, accounting, or CA-adjacent products or services

• Familiarity with LinkedIn Sales Navigator or Apollo for list building and outreach

• Experience with CRM or pipeline trackers (even a well-maintained spreadsheet counts)

• Understanding of the SME finance ecosystem in India — who buys, what they fear, what moves them

Not a Fit If

• You need a script for every conversation and can’t improvise on objections

• You measure your day in calls made, not warm leads generated

• You need hand-holding to decide whether a lead is warm or cold

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