Head of Sales - Branded Chemical Products

Head - Sales Branded Products - Delhi | Grasim Chlor Alkali | Chemicals Job Purpose - To develop product/brand based on existing portfolio of products (mainly water treatment) in the business. Develop strategy for customers and market expansion to meet business objective of sales & profit. Key Result Areas & Supporting Actions Key Result Areas Supporting Actions 1. Market Mapping – Geographic and behavioural segmentation • Analysing market trend/customer behaviour. • Assessment of scope & scale of opportunity. • Meet existing customers. • Identify new customers. • Attend trade fairs/expos. • Prepare geographic mapping reports. • Update reports daily. • Segregate trial customers. • Classify customers by value/price focus. • Plan product approvals. 2. Revenue, Volume & EBITDA • Deliver business volume, revenue & profitability. • Price/value management. • Maximise margins. • Portfolio management. 3. Business expansion through New Product & application development • Expand PV trials. • ACH for Japan. • Ensure plant utilisation. • Portfolio management discipline. 4. New Business and market expansion • Understand customer requirements. • Network with industry experts. • Identify niche applications. • Explore new business models. 5. Develop product adjacencies leading to Chlorine derivatives • Develop products & vendors. • Commercialise new products. • Work with R&D. • Customer acceptance. 6. Sustainable Growth of Specialty Chemical • Commercialise new products and hand over to Sales. 7. Customer satisfaction & Feedback • Product continuity. • Improve CSI. 8. Develop & motivate team • Provide direction. • Develop specialty mindset. • Train & mentor. • Training plan.