Deputy General Manager - Container Marketing

Deputy General Manager - Container Marketing Responsibilities Opportunity Identification: Proactively identify and engage potential customers for the container terminal, showcasing the port's services and capabilities to expand the client base. Brand Management: Run industry-specific marketing campaigns, ensuring brand consistency and enhancing the company's image through strategic content. Sales Management: Meet or exceed the budgeted targets for container terminal volume and revenue, contributing to the port's financial success. Market Intelligence: Analyze competitors to identify business growth opportunities and leverage insights to influence customer decisions positively. Contract Management: Transform leads and opportunities into contracts by preparing competitive commercial offers, negotiating with customers, and finalizing new business agreements. Re-negotiate existing contracts to include more favorable terms and conditions that align with both the port's and customers' needs. Customer Service: Address customer inquiries related to operations, finance, or other areas, ensuring a high level of satisfaction and service. Stakeholder Engagement: Cultivate and maintain relationships with BCOs, CHAs, vessel agents, and cargo suppliers to drive business growth and expand the port's network. Operational Procedures Guidance: Educate customers on Terminal Operating Systems (TOS) and customs procedures to facilitate seamless operations at the Exim yard and Direct Port Delivery (DPD). DPD Promotion: Regularly communicate the benefits of DPD clearance from the port to customers, aiming to increase revenue and market share at the DPD facility. Accounts Receivable Management: Monitor and ensure the collection of all pending dues from customers as per contractual agreements. Digital Mindset: Keep up with digital and AI advancements to enhance business and maintain competitiveness. Team Development: Promote a respectful and safe workplace, lead collaborative and productive teams, and mentor for growth and success. Key Stakeholders - Internal: CEO - Ports, Head - Business Development - Container Terminal, Other Departments - HoDs, Direct reportees Key Stakeholders - External: Prospective clients, government and regulatory bodies, Trade groups, Comptetiors Qualifications EDUCATIONAL QUALIFICATIONS: (degree, training, or certification required) MBA or PGDM in Sales & Marketing RELEVANT EXPERIENCE: (no. of years of technical, functional, and/or leadership experience or specific exposure required) 12-18 years in Container Marketing Domain