CHANNEL PARTNER JD
Job Summary
We are seeking a results-driven Area Sales Manager to lead and expand our B2B Audio-Visual (AV) business within the assigned territory. In this role, you will drive sales for our portfolio of AV technology—including Interactive Flat Panels (IFPDs), Commercial & Signage Displays, Video Conferencing (VC) Systems, Projectors, and Pro-Audio Solutions. You will focus on acquiring and managing corporate accounts, higher education institutions, K-12 schools, and government accounts, while building a robust network of System Integrators (SIs), dealers, and consultant partners.
Key Responsibilities
1. Sales & Business Development
Generate new B2B leads and achieve assigned sales targets.
Identify new business opportunities within the assigned territory.
Visit corporate offices, schools, colleges, universities, and institutions.
Handle enquiries, prepare quotations, follow up, negotiate, and close deals.
2. Customer & Account Management
Build and maintain strong relationships with existing and new customers.
Meet key decision-makers such as IT Heads, Purchase Managers, School Directors, Admin Heads, and Management.
Conduct product presentations, demonstrations, and site visits.
Understand customer requirements and suggest suitable AV solutions.
3. Product Knowledge
Basic understanding of AV and IT products such as:
Interactive Flat Panels (IFPDs)
Commercial Displays & Digital Signage
Video Conferencing Systems
Projectors
Professional Audio Solutions
Smart Classroom & Meeting Room Solutions
4. Channel & Partner Development
Develop relationships with Dealers, System Integrators (SIs), Consultants, and Channel Partners.
Generate business through channel partners and maintain regular follow-ups.
Coordinate with internal technical/pre-sales teams for demos and customer requirements.
5. Industry / Sector Exposure
Demonstrated network and selling experience in the Education sector (EdTech/Smart Classrooms) and Corporate Accounts.
Experience
1–3 years of experience in B2B / Institutional Sales.
Fresh candidates with strong sales skills and relevant industry exposure may also be considered.
Candidates should be comfortable with field sales and client meetings.
Preferred Qualifications
Graduate / Diploma in Business Administration, Sales, Marketing, or a related field.
Good communication, presentation, negotiation, and follow-up skills.
Familiarity with popular video conferencing platforms (Zoom Rooms, Microsoft Teams Rooms) and AV control systems.