Key Responsibilities
1. Business Expansion & Growth
Develop and execute expansion strategies for Cake & Grub.
Identify potential markets, cities and high-footfall locations for new outlets.
Explore company-owned, franchise and partnership models.
Build a pipeline of prospective expansion opportunities.
Drive the opening of new outlets in line with business targets.
2. Location Identification & Feasibility
Research and identify suitable commercial properties and retail spaces.
Conduct location visits and assess footfall, competition and market potential.
Evaluate rental costs, expected sales, investment requirements and profitability.
Prepare feasibility reports and financial projections for proposed outlets.
3. Franchise & Business Development
Identify and approach prospective franchise partners and investors.
Present the Cake & Grub business model and expansion opportunities.
Negotiate commercial terms, franchise fees and partnership agreements.
Develop and maintain relationships with landlords, brokers and business partners.
4. Project Execution & Outlet Launch
Coordinate with internal teams for outlet setup and launch.
Oversee timelines involving property finalisation, interiors, equipment and licensing.
Coordinate with procurement, operations, marketing and finance teams.
Ensure new outlets are launched within approved budgets and timelines.
5. Performance Monitoring
Track the performance of newly opened outlets.
Monitor sales, operating costs, profitability and return on investment.
Identify opportunities to improve outlet performance.
Provide regular expansion updates and reports to management.
Key Performance Indicators (KPIs)
Number of new outlets successfully opened.
Number of qualified expansion opportunities generated.
Number of franchise partners onboarded.
Location acquisition and outlet setup costs.
Time taken from location identification to outlet launch.
Revenue and profitability of newly established outlets.
Achievement of quarterly and annual expansion targets.
Candidate Requirements
Bachelor's degree in Business Administration, Marketing, Management or a related field.
3–5 years of experience in business development, retail expansion, franchising or the food and beverage industry.
Experience in identifying commercial properties and negotiating rental agreements.
Strong negotiation, communication and presentation skills.
Understanding of basic financial modelling, investment analysis and profitability.
Willingness to travel for market research and expansion activities.
Ability to independently manage multiple expansion projects.
Preferred Skills
Experience with QSR, bakery, café, restaurant or retail chain expansion.
Existing network of commercial property brokers and franchise investors.
Knowledge of franchise business models and outlet operations.
Strong analytical and problem-solving abilities.
What We Offer
Opportunity to build and scale an emerging food brand.
Performance-linked incentives based on expansion milestones.
Growth opportunities within the organisation.
Competitive salary based on experience and capability.
The Opportunity: This is a growth-oriented role for someone who wants to take ownership of building a brand's footprint, identifying opportunities and turning expansion plans into successful business locations.