Business Development Manager

Job Title: - Growth Marketing Manager (B2B SaaS)

Location: - In office - Delhi 
Working closely with Founders and Sales

Experience: - 2–3 years in B2B SaaS marketing (startup environment preferred)

About Awardocado: - Awardocado is a B2B SaaS platform that helps organizations manage awards, recognition programs, grants, and evaluation workflows digitally—end to end. Our customers include associations, enterprises, HR teams, government bodies, and ecosystem builders across India, the Middle East.

We are a bootstrapped company and operate with a strong bias toward execution, efficiency, and measurable outcomes.

Role Summary

We are looking for a hands-on Growth Marketing Manager who can own lead generation and demand creation with a shoestring budget, coordinate with internal specialists, and deliver qualified B2B leads consistently.

This is not a brand or strategy-only role. You will be responsible for planning, executing, tracking, and optimizing campaigns yourself.

Key Responsibilities

Demand Generation & Lead Ownership

• Own end-to-end B2B lead generation across inbound and outbound channels

• Drive demo requests, MQLs, and SQLs, not vanity metrics

• Design and execute quarterly growth plans aligned with business goals

Paid Campaign Execution

• Plan and run LinkedIn Ads and Google Search Ads with limited budgets

• Continuously optimize for CPL, conversion rate, and lead quality

• Manage landing pages, ad creatives, and messaging in collaboration with design and content teams

Content-Led Growth

• Work with copywriters and SEO specialists to:

  • Launch high-intent landing pages

  • Publish demand-capture content

  • Support gated assets, webinars, and case studies

• Ensure content ties directly to lead capture and funnel movement

Marketing Ops & Funnel Management

• Set up and manage CRM workflows (HubSpot / Zoho or similar)

• Track attribution, lead sources, and funnel performance

• Build weekly and monthly performance dashboards for founders

Events & Partnerships (Selective)

• Support webinars, virtual events, and selective association expos

• Ensure leads from events are nurtured, tracked, and converted

• Coordinate post-event follow-ups with sales

Cross-Functional Coordination

• Act as the central point of coordination between:

  • SEO

  • Social media

  • Copy

  • Design

  • Video

• Convert strategy into weekly execution plans and clear briefs

Required Skills & Experience

Must-Have

• 2–3 years’ experience in B2B SaaS marketing

• Proven experience generating qualified leads (not just traffic)

• Hands-on experience with:

  • LinkedIn Ads

  • Google Search Ads

  • Landing page optimization

  • Email nurturing

• Comfortable working with small budgets and high accountability

• Strong analytical mindset; data-driven decision making

Nice-to-Have

• Experience marketing to HR, associations, government, or enterprise buyers

• Exposure to international markets (India, Middle East, SEA)

• Familiarity with webinar tools and basic ABM workflows

• Startup or bootstrapped company experience

What This Role Is NOT

• Not a brand marketing role

• Not a content-only role

• Not a consultant or advisory position

This is a builder role for someone who enjoys executing, testing, and learning fast.

Success Metrics

• Cost per lead (CPL)

• Monthly qualified leads

• Demo conversion rates

• Funnel movement from MQL → SQL

• ROI per channel

Why Join Awardocado

• High ownership and direct access to founders

• Opportunity to build a scalable growth engine from the ground up

• Real impact on revenue and product adoption

• Fast learning environment with minimal bureaucracy

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