Profile – Business Development Executive About this role: Increase engagement for existing audiences with high-quality social initiatives Acquire new followers by filling gaps in our marketing content output Align our brand with new and emerging trends Improve ROI through more consistently on-target messaging Identify new channels to embed our brand that align our marketing direction Glean insights from social data using monitoring tools Responsibilities: Use social media tools to craft and release content to our social channels Develop social media campaigns in collaboration with the marketing team Become an extension of the company’s brand to connect with existing customers, and acquire new ones Analyse the company’s social strategy to make frequent improvement suggestions Stay up to date with new and emerging trends to help keep company’s social media presence consistently relevant Establish key performance indicators to understand eAicacy of existing social campaigns and adjust strategy for further optimizations Eligibility criteria Graduation Skills Required Excellent communication and interpersonal skill Familiarity with social media advertisement tools (Facebook Ads, meta-Ads, SEO tools, etc.) CRM tools and MS-oAice Self-motivated and target driven