Description:
Business Marketing & Content Management –
Manage and optimize all social media platforms (LinkedIn, Instagram, Facebook, etc.). - Develop and implement content strategies, including tech blogs, case studies, whitepapers, and technical documentation. - Handle SEO strategies to improve website ranking and online visibility. - Design graphics, presentations, and promotional materials for marketing campaigns. - Analyse digital marketing performance and optimize content accordingly.
Client Acquisition & Business Development –
Identify and reach out to potential clients through various channels. - Generate and qualify leads through calls, emails, and client meetings. - Build and maintain strong client relationships to ensure customer satisfaction. - Represent the company at industry events, trade shows, and networking meetings.
Marketing Campaigns & Sales Support –
Collaborate with the technical team to accurately highlight product features in marketing materials. - Support marketing campaigns by providing technical insights and customer-centric messaging. - Develop sales presentations, brochures, and pitch decks for potential clients. - Track and report campaign and sales performance, providing insights for improvement.
Strategy & Performance Tracking –
Monitor social media trends and competitor activities to refine marketing strategies. - Provide data-driven recommendations to enhance sales and marketing effectiveness. - Prepare performance reports on lead conversion, digital reach, and campaign effectiveness.
Key Requirements:
Education: B.Tech/B.E. in Electronics/Telecommunication, Electrical.
Experience: 1-3 years in digital marketing with a focus on SEO, PPC, social media, and email marketing
Skills: Proficiency in Google Analytics, SEMrush, Google Ads, social media platforms, Technical Content Writing, and email marketing tools
Key Competencies: Strong analytical skills, creativity, attention to detail, and ability to work in a team
Preferred: Certifications in Google Ads or Facebook Blueprint, experience in the electronics industry