Brand Manager

Digital Business Manager & Brand Manager

About SATV Dairy

SATV Dairy (Satv Ancient Superfoods Pvt. Ltd.) is a premium artisanal food brand dedicated to traditional Indian nutrition and wellness. We specialize in handmade A2 dairy products, Bilona Ghee, healthy laddus, natural cookies, wood-pressed oils, traditional pickles, millet products, natural sweeteners, and luxury artisanal gifting. Our products are made without preservatives, refined sugar, refined flour, palm oil, artificial colors, or chemicals.

Role Objective

To build SATV Dairy into India's most trusted premium natural foods brand by driving online sales, strengthening brand positioning, increasing customer engagement, and expanding digital presence across all channels.

Key Responsibilities

Brand Development & Positioning

• Develop and maintain a premium, luxury, and authentic brand image.

• Ensure consistency across all digital platforms.

• Create brand storytelling around traditional nutrition, indigenous cows, sustainability, and artisanal craftsmanship.

• Build SATV Dairy as a trusted wellness and lifestyle brand.

Digital Sales Growth

• Increase sales through website, WhatsApp, marketplaces, and social commerce.

• Develop online customer acquisition strategies.

• Optimize conversion rates and customer journey.

• Create monthly sales growth plans and targets.

Social Media Management

• Manage Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.

• Plan and execute content calendars.

• Grow followers and engagement organically.

• Collaborate with influencers, nutritionists, chefs, and wellness experts.

Performance Marketing

• Run Meta Ads and Google Ads campaigns.

• Monitor ROI and customer acquisition costs.

• Execute remarketing and customer retention campaigns.

• Generate qualified leads for stores, gifting, and subscriptions.

E-Commerce Management

• Manage website and online ordering systems.

• Improve website user experience.

• Track analytics and customer behavior.

• Coordinate product launches and promotional campaigns.

Customer Relationship Management

• Build loyalty and subscription programs.

• Manage customer reviews and feedback.

• Implement email and WhatsApp marketing automation.

• Improve customer retention and repeat purchases.

Marketplace Expansion

• Manage presence on online marketplaces.

• Optimize product listings.

• Monitor ratings and reviews.

• Drive marketplace sales growth.

Analytics & Reporting

• Prepare weekly and monthly performance reports.

• Track sales, traffic, customer acquisition, retention, and ROI.

• Recommend actionable improvements.

Desired Candidate Profile

Education

• MBA (Marketing), Digital Marketing, Brand Management, Business Management, or related field.

Experience

• 5+ years in Digital Marketing, Brand Management, E-commerce, or Growth Marketing.

• Experience with premium food, FMCG, luxury, wellness, organic, or lifestyle brands preferred.

Skills Required

• Brand Building

• Digital Marketing

• Meta Ads & Google Ads

• Social Media Growth

• E-commerce Management

• Content Strategy

• Influencer Marketing

• SEO & Website Optimization

• CRM & Customer Retention

• Data Analytics

• Team Management

Key Performance Indicators (KPIs)

Sales

• Achieve minimum 100% year-on-year online sales growth.

• Increase monthly online revenue targets.

Brand

• Increase brand awareness and reach.

• Improve customer trust and engagement.

Social Media

• Growth in followers and engagement rate.

• Viral and high-performing content creation.

Performance Marketing

• Target Return on Ad Spend (ROAS).

• Lower customer acquisition costs.

Customer Retention

• Increase repeat purchase rate.

• Increase subscription and membership customers.

Reporting To

Managing Director / Founder

Compensation Structure

• Fixed Salary

• Quarterly Performance Incentive

• Annual Growth Bonus

• Additional incentives linked to revenue targets

Mission Statement

"To establish SATV Dairy as India's leading premium traditional nutrition and wellness brand by combining timeless Indian wisdom with modern digital excellence."

Share your resume - isha.satv@gmail.com

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