Assistant Branch Manager – Duties & Responsibilities
ICL FINCORP LTD: NBFC – Gold Loan, Investment & Insurance
1. Branch Business & Sales
Support the Branch Manager in achieving monthly and annual branch targets.
Drive Gold Loan, Gold Loan renewal, top-up, Investment/NCD, and Insurance business.
Generate new customers through field visits, customer references, campaigns, and local marketing.
Monitor daily business performance and take corrective action to achieve targets.
Focus on customer retention and cross-selling of financial products.
2. Branch Operations
Assist the Branch Manager in managing day-to-day branch operations.
Ensure smooth functioning of the branch in accordance with company policies and procedures.
Support proper handling, documentation, and maintenance of Gold Loan transactions.
Ensure timely opening and closing of the branch and proper maintenance of records.
3. Gold Loan Operations
Assist in gold appraisal and ensure proper adherence to company procedures.
Verify loan documentation, customer KYC, pledge documents, and related records.
Ensure proper custody and handling of pledged gold as per company policy.
Support Gold Loan renewal, closure, auction, and recovery activities.
Ensure dual verification and compliance with applicable operational controls.
4. Customer Service
Handle customer queries, complaints, and service-related issues.
Ensure professional and timely customer service.
Build strong relationships with existing customers and identify new business opportunities.
Maintain customer confidentiality and protect customer information.
5. Collection & Recovery
Monitor overdue accounts and support collection activities.
Follow up with customers for overdue payments and loan renewals.
Conduct customer visits for recovery wherever required.
Coordinate with the Branch Manager and recovery team for NPA reduction.
6. Team Supervision
Supervise and guide Branch Executives, Junior Officers and other branch staff.
Allocate daily work and monitor employee productivity.
Support the Branch Manager in achieving individual and team targets.
Identify employee training requirements and provide on-the-job guidance.
Ensure discipline, attendance, punctuality, and professional conduct of branch staff.
7. Compliance & Audit
Ensure compliance with company policies, SOPs, KYC/AML requirements, and regulatory guidelines.
Maintain accurate branch records and registers.
Support internal, statutory, and surprise audits.
Immediately report any operational irregularities, suspected fraud, documentation issues, or security concerns to the Branch Manager and management.
8. Cash & Security
Support proper handling and monitoring of branch cash transactions.
Ensure adherence to cash holding and security procedures.
Assist in safe/locker operations as per dual-control and authorization requirements.
Ensure CCTV, alarm, keys, registers, and other security controls are properly maintained.
9. MIS & Reporting
Prepare and submit daily/weekly/monthly branch performance reports.
Monitor Gold Loan outstanding, disbursement, renewal, collection, NPA, and other KPIs.
Provide accurate business and operational data to the Branch Manager and Regional Office.
Track branch targets versus actual performance.
10. Branch Manager Support
Act as the Branch Manager's backup and take charge of branch operations in the BM's absence.
Assist in implementing management instructions and business strategies.
Coordinate with Cluster/Regional Managers and the Regional Office.
Ensure continuity of business and operations during staff shortages or emergencies.
Key Performance Indicators (KPIs)
Gold Loan disbursement and portfolio growth
Gold Loan renewal and customer retention
Investment/NCD and Insurance business
New customer acquisition
Collection and NPA reduction
Branch profitability
Employee productivity
Audit and compliance performance
Customer service quality
Achievement of branch targets