AREA SALES MANAGER-BUILDING MATRIALS
The Building Materials Sales Manager is responsible for leading sales operations, driving revenue growth, and expanding market share for a company’s building materials products. This role oversees sales teams, develops strategic sales plans, manages key customer relationships, and ensures products meet market needs within the construction and building industries.
Key Responsibilities
Sales Strategy & Planning
Develop and execute sales strategies to achieve revenue and profit targets.
Analyze market trends, customer data, and competitor activities to identify growth opportunities.
Prepare annual sales forecasts, budgets, and action plans.
Team Leadership & Performance Management
Recruit, train, and mentor sales representatives and account managers.
Set performance goals and monitor KPIs, providing regular coaching and feedback.
Conduct sales meetings, training sessions, and performance reviews.
Customer Relationship Management
Build and maintain strong relationships with contractors, builders, architects, developers, distributors, and retail partners.
Resolve customer issues promptly, ensuring high satisfaction.
Negotiate contracts, pricing, and long-term agreements.
Market Development
Identify and penetrate new markets, segments, and geographic areas.
Develop partnerships with construction companies, dealers, and suppliers.
Promote new products and coordinate product launches with marketing teams.
Operational & Administrative Duties
Monitor inventory levels, lead times, logistics, and delivery performance.
Ensure compliance with company policies, safety standards, and industry regulations.
Prepare weekly, monthly, and quarterly sales reports for leadership.
Excellent negotiation, communication, and relationship-building abilities.
Familiarity with CRM systems, sales analytics tools, and MS Office applications.
Preferred Skills & Competencies
Industry knowledge in lumber, roofing, cement, steel, plumbing, electrical, HVAC, or hardware products.
Existing network of contractors, builders, and distributors.
Ability to read construction plans and understand project specifications.
Strong problem-solving and decision-making skills.
Willingness to travel for client visits and site meetings.
Key Performance Indicators (KPIs)
Monthly/quarterly sales revenue
New account acquisition
Customer retention rate
Sales pipeline value
Territory/market growth
Team performance and productivity
Typical Reporting Structure
Reports to: Director